News & Views : Marketing

16 Mar 2017 | 2 min read

Marketing

The challenges we share as marketing managers

As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.

7 Feb 2017 | 4 min read

Marketing

How does online research influence automotive buyers?

62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they...

3 Feb 2017 | 2 min read

Marketing

Infographic: Powerful PPC Insights into the UK Healthcare Industry

According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total...

23 Jan 2017 | 2 min read

Marketing

Healthcare Industry Trends: Why Healthcare Practices Should Track Calls to Succeed

According to Google, 88% of people looking for health information start their research online via search engines. Thanks to the internet, patients are becoming more empowered to make...

23 Nov 2016 | 2 min read

Marketing

How motoring Millennials are transforming the automotive industry

It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently...

17 Oct 2016 | 1 min read

Marketing

Infinity Double Click Integration | Infinity Call Tracking

This innovative feature allows you to identify the value your display advertising campaigns are delivering in terms of offline conversions.

4 Oct 2016 | 4 min read

Marketing

Meet The Tech That Helps Your Marketing

Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.

4 Dec 2015 | 3 min read

Marketing

What data should you forget about measuring?

Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.

27 Aug 2015 | 3 min read

Marketing

Is Your Call Tracking Really Integrated into Google Analytics?

To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking...