News & Views : Marketing

Is Your Call Tracking Really Integrated into Google Analytics?

27 Aug 2015 in

Is Your Call Tracking Really Integrated into Google Analytics?

To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking analytics company will tell you that their service does this.

Beyond Last Click - Infinity Tracking Whitepaper

30 Jul 2015 in

Beyond Last Click - Infinity Tracking Whitepaper

Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.

Is your data quality threatening your CRM?

30 Jun 2015 in

Is your data quality threatening your CRM?

Managing your CRM efficiently and appropriately is essential to maintaining positive customer relationships, correctly allocating account or client management resources and accurately attributing sales.

Personalising User Experience To Maximise ROI

25 Feb 2015 in

Personalising User Experience To Maximise ROI

Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy, there’s a Catch 22 issue to deal with first. Over 90% of internet users worry about online privacy, yet 73% prefer to...

Creating Effective Integrated SEO Campaigns In 2015

24 Feb 2015 in

Creating Effective Integrated SEO Campaigns In 2015

In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms. At the same time, although digital marketing budgets are set to rise by 17% in 2015, most of this is focused on customer experience technology, such as...

Video: Empowering Your Sales Team With Real-time Caller Insight

22 Sep 2014 in

Video: Empowering Your Sales Team With Real-time Caller Insight

Recently Infinity’s CEO Paul Walsh gave a keynotes talk, discussing how real-time caller insight can transform the way a sales team or call centre interact with customers, leading to a dramatic increase in call satisfaction and sales value.

Infinity Sponsors The Festival Of Marketing

18 Sep 2014 in

Infinity Sponsors The Festival Of Marketing

The Festival of Marketing is a celebration of the exhilarating marketing industry in all its glory and Infinity are proud to be a sponsor at the event.

Fact: Your Telephones Are Losing You Business!

15 Sep 2014 in

Fact: Your Telephones Are Losing You Business!

Now that I've got your attention, the bad news is that this is only going to get worse unless you take action now! So why is this applicable to your business and does it matter anyway as you could question if the landline still has a place in today’s business environment?

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