7 Feb 2017 in Marketing
How does online research influence automotive buyers?
62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they can find their new car without having to leave the comfort of their chair.
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3 Feb 2017 in Marketing
Infographic: Powerful PPC Insights into the UK Healthcare Industry
According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total healthcare expenditure in the UK.
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23 Jan 2017 in Marketing
Healthcare Industry Trends: Why Healthcare Practices Should Track Calls to Succeed
According to Google, 88% of people looking for health information start their research online via search engines. Thanks to the internet, patients are becoming more empowered to make their own decisions on where to obtain their healthcare.
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23 Nov 2016 in Marketing
How motoring Millennials are transforming the automotive industry
It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently released the ‘Drive to Decide’ report, which suggests that, rather than destroying the industry, Millennials are...
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17 Oct 2016 in Marketing
Infinity Double Click Integration | Infinity Call Tracking
This innovative feature allows you to identify the value your display advertising campaigns are delivering in terms of offline conversions.
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4 Oct 2016 in Marketing
Meet The Tech That Helps Your Marketing
Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.
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4 Dec 2015 in Marketing
What data should you forget about measuring?
Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.
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27 Aug 2015 in Marketing
Is Your Call Tracking Really Integrated into Google Analytics?
To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking analytics company will tell you that their service does this.
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30 Jul 2015 in Marketing
Beyond Last Click - Infinity Tracking Whitepaper
Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.
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