News & views : Marketing

27 Aug 2015 | 3 min read

Marketing

Is Your Call Tracking Really Integrated into Google Analytics?

To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking...

30 Jul 2015 | 1 min read

Marketing

Beyond Last Click - Infinity Tracking Whitepaper

Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.

30 Jun 2015 | 3 min read

Marketing

Is your data quality threatening your CRM?

Managing your CRM efficiently and appropriately is essential to maintaining positive customer relationships, correctly allocating account or client management resources and accurately...

25 Feb 2015 | 3 min read

Marketing

Personalising User Experience To Maximise ROI

Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy,...

24 Feb 2015 | 3 min read

Marketing

Creating Effective Integrated SEO Campaigns In 2015

In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms. At the same time, although digital...

22 Sep 2014 | 1 min read

Marketing

Video: Empowering Your Sales Team With Real-time Caller Insight

Recently Infinity’s CEO Paul Walsh gave a keynotes talk, discussing how real-time caller insight can transform the way a sales team or call centre interact with customers, leading to a...

15 Sep 2014 | 3 min read

Marketing

Fact: Your Telephones Are Losing You Business!

Now that I've got your attention, the bad news is that this is only going to get worse unless you take action now! So why is this applicable to your business and does it matter anyway...