News & views : Marketing

5 Sep 2025 | 4 min read

Marketing

Conversion rate optimization for phone leads: A practical guide for marketers

When it comes to generating pipeline, phone calls are still one of the clearest signs of intent. But generating calls isn’t enough. If those conversations don’t end in sales, valuable...

27 Aug 2025 | 7 min read

Marketing

Improve phone lead conversion without listening to hours of calls

When phone leads drive your pipeline, every missed conversion is wasted revenue. But how do you improve phone lead conversions without sitting through hours of call recordings? For...

12 Aug 2025 | 6 min read

Marketing

AI conversion rate optimization: How it works and why it matters

When it comes to winning customers, speed and precision matter. For marketers and sales teams in call-centric businesses, understanding why a high-intent lead picks up the phone but...

30 Jul 2025 | 8 min read

Marketing

Call tracking features and benefits

If you’re looking to drive smarter decisions, maximize ROI, and stop wasting budget, understanding call tracking features and benefits is essential. This blog breaks down exactly what...

23 Jul 2025 | 7 min read

Marketing

Top tips for campaign planning: From strategy to success

In 2025, campaign planning isn't what it used to be. Marketers need to rethink how they plan, execute, and refine campaigns to get the most from their budget, get ads in front of the...

21 Jul 2025 | 7 min read

Marketing

Different types of call tracking: Unlock intel on your customer journey

When your pipeline depends on conversations, knowing what drives every call is a game-changer. That’s where different types of call tracking can help you understand which marketing...

16 Jul 2025 | 10+ min read

Marketing Digital Marketing

Call tracking glossary 2025: Essential terms for marketers

When it comes to the world of call tracking, there’s an awful lot to unpack, and even experienced marketers can trip over some of the jargon. That’s why we've built this call tracking...

9 Jul 2025 | 10+ min read

Marketing

From tracking to optimizing with call data: The ultimate guide

Phone calls are one of the most valuable conversion points for many businesses. If they play a role in your inbound journey and you’re not tracking their impact on revenue or using...

2 Jul 2025 | 4 min read

Marketing

Introduction to call tracking: Master attribution and boost conversions

Here’s your full introduction to call tracking – an essential tool for marketers looking to close the attribution gap and boost conversions. In a world where customer journeys span...