News & views : Marketing

4 Feb 2025 | 4 min read

PPC Marketing

How to nail PPC optimization with AI-⁠powered call tracking

PPC optimization has always been a critical challenge for marketers.

30 Jan 2025 | 5 min read

Marketing

A beginner's guide to Performance Max campaigns and how to make them smarter

Google’s Performance Max campaigns are transforming how marketers approach advertising, offering an all-in-one solution to drive conversions across multiple channels. But are you...

28 Jan 2025 | 4 min read

PPC Marketing

AI for PPC campaign optimization: Ready to revolutionise how you work?

Managing PPC campaigns has become more complex than ever.

16 Oct 2024 | 10+ min read

Marketing

The best call tracking software for marketers

If you’re looking for the best call tracking software for marketers, you’re likely overwhelmed with all the different options. There are over 14,000 MarTech solutions on offer, which...

31 Jul 2024 | 9 min read

Marketing

What Is Call Tracking and How Does It Work

Ever come across call tracking before? If you haven't, you’d be forgiven for thinking it’s a way to monitor what your kids are up to. But actually, call tracking provides a variety of...

13 Mar 2024 | 2 min read

Interviews Marketing

Acing automotive marketing in 2024

In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re...

14 Feb 2024 | 2 min read

Interviews Marketing

Why marketers should be using Conversation Analytics in 2024

The latest season of our Insights & Impact podcast has just landed! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 20224 –...

24 Oct 2023 | 5 min read

Marketing

Insights from the experts on CRO marketing

Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle increases when you're trying to get those high-quality visitors to convert....

19 Sep 2023 | 7 min read

Marketing

4 essential call tracking metrics you should be measuring

How many calls does your call center handle on any given day? How many are new or returning customers? How did they find you? If you’re keen to improve the performance of your contact...