News & Views : Marketing

What is conversion rate optimisation and how does call intelligence help you drive more conversions?

1 Sep 2021 in

What is conversion rate optimisation and how does call intelligence help you drive more conversions?

For many years, marketers have dreamed of being able to increase customer conversions without spending more money, and sales teams have agonised over how to turn unhappy customers into blissful spenders. Luckily, there are ways to turn that dream into a reality.

Guiding the way: How customer journey mapping can lead to better CX

10 Aug 2021 in

Guiding the way: How customer journey mapping can lead to better CX

What if every single time you received a call from your customers, you could improve the overall customer experience (CX)? Each time they pick up the phone, you’re presented with an opportunity to collect data that could have long-term strategic benefits.

Talking the Talk: Four fast steps to driving digital transformation with Conversation Analytics

24 May 2021 in

Talking the Talk: Four fast steps to driving digital transformation with Conversation Analytics

Moving the needle: 10 times Infinity made the difference

3 Mar 2021 in

Moving the needle: 10 times Infinity made the difference

Pulse Check: Who did consumers keep calling through the third lockdown?

25 Feb 2021 in

Pulse Check: Who did consumers keep calling through the third lockdown?

The end of 2020 saw the arrival of yet another national lockdown for the UK, and with it all the knock-on effects to UK businesses. But our call tracking data still showed strong numbers of phone calls for many of our clients, so we decided to dive into our data and figure out which industries have...

[WATCH] Looking under the hood and beyond the horizon of the next decade

27 Jan 2021 in

[WATCH] Looking under the hood and beyond the horizon of the next decade

[PODCAST] Pendragon & Infinity's tips for finding a new digital gear in automotive

24 Nov 2020 in

[PODCAST] Pendragon & Infinity's tips for finding a new digital gear in automotive

Despite the challenges of 2020, people all over the world still dream of wrapping their fingers around the steering wheel of a brand new vehicle. The smell of a fresh car lingering faint in the air as they wind down the windows of a sleek, elegant dream mobile, one which practically and...

Pulse check: Which industries are people calling again?

15 Jun 2020 in

Pulse check: Which industries are people calling again?

Infinity tracks millions of phone calls every month, and last week saw our highest volume of calls on record, beating our previous record by 9.5%. This is great news for us as a trusted call tracking provider, but we don’t exist in a bubble.

How and why call tracking is needed for waste management companies

19 May 2020 in

How and why call tracking is needed for waste management companies

If you specialise in removing garden waste, household goods, rubble, building materials, broken fences, or other forms of large waste, and get enquiries over the phone, you need to know what’s delivering those calls. This is where call tracking comes in, connecting your marketing efforts with the...

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