News & Views : Marketing

Knowing and growing: How data-driven tech is the future of marketing

7 Jul 2019 in

Knowing and growing: How data-driven tech is the future of marketing

Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will bring. There are few who don’t believe data brings opportunities for marketers, but once all of those ones and...

10 lessons for all marketers from Search Leeds

24 Jun 2019 in

10 lessons for all marketers from Search Leeds

Search Leeds has rapidly become the largest annual gathering of search marketers in the north of England, and featured a packed roster of speakers from both agencies and brands. Growing from 350 people a few years back to 3,000 this year, the event now boasts four stages across the First Direct...

The science behind the o2o retail strategy

17 Jun 2019 in

The science behind the o2o retail strategy

In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into one another? With the introduction of AR at home, cashier less stores, and such, it's no wonder that retailers...

Why do shoppers call for luxury goods in 2019?

7 May 2019 in

Why do shoppers call for luxury goods in 2019?

To some, luxury shopping means immersing oneself in an opulent, prestigious, and first-class store. They’ll envision themselves being doted on by eager sales staff who’ll fulfil any request they may have.

Is your data-driven strategy outdated, and do you need a new one?

4 Apr 2019 in

Is your data-driven strategy outdated, and do you need a new one?

The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a while are insane. Or are we?

How to use the metrics that matter in B2B marketing

1 Apr 2019 in

How to use the metrics that matter in B2B marketing

At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving forward with the same purpose. We’re not alone in this, but how do marketers decide which metrics matter?

Marketing Week Live 2019: The key insights

11 Mar 2019 in

Marketing Week Live 2019: The key insights

What’s the latest buzz in marketing? What’s getting some marketers hot under the collar, and some pleasantly smug with their efforts? Sourcing the insights into marketing is key to consistent development and growth in business. But, where does one source such gold dust nuggets of wisdom?

What do digital detoxes mean for your business?

5 Mar 2019 in

What do digital detoxes mean for your business?

By 2020, roughly 2.87 billion consumers will own a smartphone 1. That’s the highest rate of technology ownership since the invention of the television. Furthermore, as a result of this proliferation of digital devices and constant streams of communications, people on average spent 24 hours online...

What will the travel industry focus on in 2019?

26 Feb 2019 in

What will the travel industry focus on in 2019?

Technology plays a vital role in the travel industry. From improving the customer experience, enabling efficient operating systems, and helping you capture the overseas market there is a technological cog available to fit into every clock of your business.

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