News & Views : Marketing
7 Jul 2019 in Marketing
Knowing and growing: How data-driven tech is the future of marketing
Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will bring. There are few who don’t believe data brings opportunities for marketers, but once all of those ones and...
24 Jun 2019 in Marketing
10 lessons for all marketers from Search Leeds
Search Leeds has rapidly become the largest annual gathering of search marketers in the north of England, and featured a packed roster of speakers from both agencies and brands. Growing from 350 people a few years back to 3,000 this year, the event now boasts four stages across the First Direct...
17 Jun 2019 in Marketing
The science behind the o2o retail strategy
In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into one another? With the introduction of AR at home, cashier less stores, and such, it's no wonder that retailers...
7 May 2019 in Marketing
Why do shoppers call for luxury goods in 2019?
To some, luxury shopping means immersing oneself in an opulent, prestigious, and first-class store. They’ll envision themselves being doted on by eager sales staff who’ll fulfil any request they may have.
4 Apr 2019 in Marketing
Is your data-driven strategy outdated, and do you need a new one?
The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a while are insane. Or are we?
1 Apr 2019 in Marketing
How to use the metrics that matter in B2B marketing
At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving forward with the same purpose. We’re not alone in this, but how do marketers decide which metrics matter?
11 Mar 2019 in Marketing
Marketing Week Live 2019: The key insights
What’s the latest buzz in marketing? What’s getting some marketers hot under the collar, and some pleasantly smug with their efforts? Sourcing the insights into marketing is key to consistent development and growth in business. But, where does one source such gold dust nuggets of wisdom?
5 Mar 2019 in Marketing
What do digital detoxes mean for your business?
By 2020, roughly 2.87 billion consumers will own a smartphone 1. That’s the highest rate of technology ownership since the invention of the television. Furthermore, as a result of this proliferation of digital devices and constant streams of communications, people on average spent 24 hours online...
26 Feb 2019 in Marketing
What will the travel industry focus on in 2019?
Technology plays a vital role in the travel industry. From improving the customer experience, enabling efficient operating systems, and helping you capture the overseas market there is a technological cog available to fit into every clock of your business.