News & views : Marketing

3 Aug 2022 | 4 min read

Marketing

Call centre selling tips: 4 to skyrocket sales

According to Forbes, companies are dropping the ball to the tune of $75 billion annually because of poor customer service. It stands to reason that by improving your call centre...

28 Jul 2022 | 3 min read

Marketing

Every conversation matters. But what matters in every conversation?

In an ideal world, contact centres would have the time, resources and tools available to analyse 100% of their agents’ conversations. Although there’s a difference of opinion in the...

27 Jul 2022 | 4 min read

Marketing

How car dealers can plug into what their customers want

The automotive industry has seen much disruption in recent years. Dealerships are now navigating a huge shift in consumer behaviour and the sharp rise in the 'plug-in purchase'; the...

26 Jul 2022 | 5 min read

Marketing

Analytics software for your contact center: How to pick the best

Every call to your business matters, and with more customers picking up the phone before making that all important sale, every conversation presents an opportunity.

22 Jul 2022 | 9 min read

Marketing

Infinity's GA4 integration beta is a go

Most of us spend huge parts of our lives planning the future. We’d be in a bit of a pickle if we didn’t, right? Like, if you didn’t make plans for your holiday abroad, for example,...

15 Jul 2022 | 9 min read

Marketing

Call analytics for marketers: The benefits and how to use them

Marketing teams across industries find themselves faced with some tough questions. Chiefly, how can we deliver significant results in an increasingly competitive digital environment?...

5 Jul 2022 | 5 min read

Marketing

The benefits of using speech analytics for contact centers

Every single time your customers pick up the phone, you’re presented with an opportunity to unearth a goldmine of data. For example, you can discover what matters to them, what...

3 Jun 2022 | 4 min read

Marketing

4 Metrics That Are Guaranteed to Optimise Call Centre Performance

Imagine if you could gain focused insights into not just what you’re getting right for customers, but also into those make-or-break moments where your agents go above and beyond to...

3 Jun 2022 | 5 min read

Marketing

9 Reasons Why Your Company Needs Accurate Revenue Attribution

Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it...