News & Views : Marketing

Marketing in 2019, what’s your priority?

2 Jan 2019 in

Marketing in 2019, what’s your priority?

With Christmas behind us, we can now put down the mince pies and failed diet attempts and look to the future. Not just the future of our waistlines, but also the future of our industry.

2018’s marketing takeaways in 120 seconds

19 Dec 2018 in

2018’s marketing takeaways in 120 seconds

2018 has seen copious amounts of highs and lows. We’ve seen micro-marketing scandals with Cambridge Analytica, successes with Easterseals Southern California’s (ESSC) ingenious “Change the Way You See Disability” campaign, and the GDPR black cloud which has invited marketers to re-think their uses...

What to do when your insurance customers go offline? [VIDEO]

14 Dec 2018 in

What to do when your insurance customers go offline? [VIDEO]

One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request...

4 ways marketers can creatively use customer reviews

29 Nov 2018 in

4 ways marketers can creatively use customer reviews

Think back to how you made the decision to buy your latest online purchase?

How can insurance marketers differentiate their brand in 2019?

14 Nov 2018 in

How can insurance marketers differentiate their brand in 2019?

To a consumer who may only see you on a comparison site, insurance companies can seem like they are a dime a dozen. In fact, in their report on insurance marketing trends, Mintel reports that the main perception from consumers is that insurance companies are virtually the same. This consensus...

How can you make sure you're acting on your brand promise?

30 Oct 2018 in

How can you make sure you're acting on your brand promise?

“A brand is a promise. At its core, your brand promise should define your entire business and should touch every aspect of your company”

Beating the internet scaremongers poaching your potential patients

15 Oct 2018 in

Beating the internet scaremongers poaching your potential patients

“Cancer rates are on the rise - read this one weird trick on how YOU can avoid it!”

What do NHS funding cuts mean for self-pay marketing strategies?

11 Oct 2018 in

What do NHS funding cuts mean for self-pay marketing strategies?

How important is your health to you? Healthcare is one of the most personalised services and as life expectancy increases so does the need for healthcare.

The questions on everyone’s lips at Travolution Summit 2018

9 Oct 2018 in

The questions on everyone’s lips at Travolution Summit 2018

The travel industry is at a number of interesting turning points, as technology, society, and politics are amalgamating together to create an interesting set of circumstances in the UK and beyond. What some will view as challenges, others will see as opportunities depending on how and where they...

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