News & Views : Marketing
2 Jan 2019 in Marketing
Marketing in 2019, what’s your priority?
With Christmas behind us, we can now put down the mince pies and failed diet attempts and look to the future. Not just the future of our waistlines, but also the future of our industry.
19 Dec 2018 in Marketing
2018’s marketing takeaways in 120 seconds
2018 has seen copious amounts of highs and lows. We’ve seen micro-marketing scandals with Cambridge Analytica, successes with Easterseals Southern California’s (ESSC) ingenious “Change the Way You See Disability” campaign, and the GDPR black cloud which has invited marketers to re-think their uses...
14 Dec 2018 in Marketing
What to do when your insurance customers go offline? [VIDEO]
One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request...
29 Nov 2018 in Marketing
4 ways marketers can creatively use customer reviews
Think back to how you made the decision to buy your latest online purchase?
14 Nov 2018 in Marketing
How can insurance marketers differentiate their brand in 2019?
To a consumer who may only see you on a comparison site, insurance companies can seem like they are a dime a dozen. In fact, in their report on insurance marketing trends, Mintel reports that the main perception from consumers is that insurance companies are virtually the same. This consensus...
30 Oct 2018 in Marketing
How can you make sure you're acting on your brand promise?
“A brand is a promise. At its core, your brand promise should define your entire business and should touch every aspect of your company”
15 Oct 2018 in Marketing
Beating the internet scaremongers poaching your potential patients
“Cancer rates are on the rise - read this one weird trick on how YOU can avoid it!”
11 Oct 2018 in Marketing
What do NHS funding cuts mean for self-pay marketing strategies?
How important is your health to you? Healthcare is one of the most personalised services and as life expectancy increases so does the need for healthcare.
9 Oct 2018 in Marketing
The questions on everyone’s lips at Travolution Summit 2018
The travel industry is at a number of interesting turning points, as technology, society, and politics are amalgamating together to create an interesting set of circumstances in the UK and beyond. What some will view as challenges, others will see as opportunities depending on how and where they...