News & Views : Marketing

27 Jan 2021 in Marketing

[WATCH] Looking under the hood and beyond the horizon of the next decade

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24 Nov 2020 in Marketing

[PODCAST] Pendragon & Infinity's tips for finding a new digital gear in automotive

Despite the challenges of 2020, people all over the world still dream of wrapping their fingers around the steering wheel of a brand new vehicle. The smell of a fresh car lingering faint in the air as they wind down the windows of a sleek, elegant dream mobile, one which practically and...

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15 Jun 2020 in Marketing

Pulse check: Which industries are people calling again?

Infinity tracks millions of phone calls every month, and last week saw our highest volume of calls on record, beating our previous record by 9.5%. This is great news for us as a trusted call tracking provider, but we don’t exist in a bubble.

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19 May 2020 in Marketing

How and why call tracking is needed for waste management companies

If you specialise in removing garden waste, household goods, rubble, building materials, broken fences, or other forms of large waste, and get enquiries over the phone, you need to know what’s delivering those calls. This is where call tracking comes in, connecting your marketing efforts with the...

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31 Mar 2020 in Marketing

[INFOGRAPHIC] 5 ways call tracking helps bring residents to care homes

The first phone call between a care home provider and someone looking for care is a crucial one. It's your opportunity to cement trust in the caller's mind, give them guidance on what they can expect from your service, and provide reassurance that they're making an informed, responsible decision.

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4 Feb 2020 in Marketing

How to retain your customers when their renewal approaches

When you started your career, did you think you’d rely so much on meerkats and moustaches?

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4 Dec 2019 in Marketing

The phone call reigns supreme, these 10 stats prove it

Call us biased, but we can’t help but revel in the enormous power that phone calls unleash upon businesses.

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11 Nov 2019 in Marketing

How to avoid Black Friday FOMO

In 2018, in the U.S alone, Black Friday brought sales of $3.7 billion. This beat expert forecasts by nearly 70%. Of the 165m shoppers, 89m shopped both online and offline. This group alone spent $93 more than a single-channel shopper1.

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30 Oct 2019 in Marketing

Travel in 2020: How can brands stand out?

2019 has been a turbulent year in travel, with highs, lows, opportunities, and complexities. But we’re not here to unpack everything that happened with Brexit, Thomas Cook, and other major events that have caused fluctuations throughout the market. We’re looking ahead.

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