News & Views : Marketing

Technology for Marketing 2018: The lessons you might have missed.

1 Oct 2018 in

Technology for Marketing 2018: The lessons you might have missed.

Leaving in its wake an assortment of goody bags and tired feet, Technology for Marketing has flown by in the short space of two days. Seasoned marketers can pretty much walk through these events blindfolded and know what they’re in store for, what the space will generally look like, and most...

Tomorrows MarTech: The future’s bright, the future’s personal

25 Sep 2018 in

Tomorrows MarTech: The future’s bright, the future’s personal

Receiving a gift is a pleasant experience. Everyone loves a treat. But hand someone a personalised and specially crafted gift, you’ll be on the Christmas card list for years to come.

Hey Siri! How can I make voice search my brand’s best friend’?

2 Aug 2018 in

Hey Siri! How can I make voice search my brand’s best friend’?

Ask yourself this:

Why do customers still call in the digital age?

18 Jun 2018 in

Why do customers still call in the digital age?

The internet has made life easier in many ways. Information is more readily available, purchases can be made at the click of a button, and communication can be seamless. Recent developments in online chat and machine learning has opened up new ways for businesses to connect with their customers....

Four personalisation opportunities for optimising your customer journey

10 May 2018 in

Four personalisation opportunities for optimising your customer journey

At one point, personalisation in marketing was nothing smarter than putting a location in a banner ad, or a [Firstname] in an email subject line. Thankfully, times have moved on.

Four fast ways to reach new customers in the automotive industry

10 Apr 2018 in

Four fast ways to reach new customers in the automotive industry

Every business needs to keep their existing customers interested, but to ensure long-term success new customers are essential. The automotive sector is a fast-paced, ever-changing industry, so the challenge can feel even more brutal for marketers at car dealerships. As many as 89% of consumers look...

Can automotive dealers still appeal to car buyers in 2018?

28 Mar 2018 in

Can automotive dealers still appeal to car buyers in 2018?

For automotive dealerships the main goal is to drive more car sales every month. The sales engine stops for no one. Customers may drive away with a car, but what is their level of satisfaction with the whole car buying experience? After all, other options of buying are becoming increasingly easy.

The core strategies of curating winning customer journeys in finance

27 Mar 2018 in

The core strategies of curating winning customer journeys in finance

Picking the right financial service can be one of the biggest decision a customer makes with their money, especially if it’s tied to a house, car, child, holiday, or another lifelong dream. Truly appreciating this fact is a deeply valuable asset of marketers.

Seven steps to constructing the marketing departments of the future

19 Mar 2018 in

Seven steps to constructing the marketing departments of the future

Standing still is never an option, and nowhere is this truer than in marketing. A message that cuts to the core of the zeitgeist one day can be passé by the next news cycle. A social channel that is the toast of the Silicon Valley elite at SXSW can be a total ghost town by the time you’ve built a...

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