News & Views : Marketing

3 Ways Call Tracking Improves your Sales Team Performance

7 Sep 2017 in

3 Ways Call Tracking Improves your Sales Team Performance

McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent.1

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

24 Aug 2017 in

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls convert 25-40% of the time.1

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

11 Aug 2017 in

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint marketing sales funnel, and ideally increase calls that generate sales conversions and revenue.

The Real Future Of Artificial Intelligence

18 Jul 2017 in

The Real Future Of Artificial Intelligence

"AI is the new electricity! Electricity transformed countless industries; AI will now do the same." Andrew Ng, co-founder of Coursera, and Stanford AI Professor

The Future Of Mobile Marketing: Highlights From #MMSMobile

11 Jul 2017 in

The Future Of Mobile Marketing: Highlights From #MMSMobile

London's sweltering Summer weather wasn't enough to deter hundreds of leading mobile marketers from attending the London leg of the Modern Marketing Summit last Thursday.

3 Steps To Sculpting An Effective Customer Journey On Mobile

3 Jul 2017 in

3 Steps To Sculpting An Effective Customer Journey On Mobile

Global mobile usage is expected to pass 4.5 billion people by the end of next year, according to eMarketer1. It is therefore seen by many as the next great revenue channel to tap into, but Forrester reports that it currently only accounts for 9% of online sales (1.5% overall) in Western Europe2....

Google Attribution – Is It Enough For You?

29 Jun 2017 in

Google Attribution – Is It Enough For You?

The announcement of Google Attribution at Google Marketing Next is good news for every marketer who wants to understand where their customers have come from. But not every marketer is equal, and neither are their needs.

3 ways to achieve growth through attribution

27 Jun 2017 in

3 ways to achieve growth through attribution

Accurate multichannel attribution is critical to business growth. Why? Because this is how you gain the unique insight into the customer journey you need to help you attract more customers and retain those you already converted.

The Best Bits Of The 2017 Digital Marketing World Forum

23 Jun 2017 in

The Best Bits Of The 2017 Digital Marketing World Forum

This week, marketing minds from across the globe met to show, tell, and discuss successful digital marketing in 2017, and beyond. A broad mix of speakers and panellists from agencies, enterprises, and consultancies took to the stage at the Digital Marketing World Forum (DMWF) in Bishopsgate,...

Call intelligence can be transformational to your business. Contact us today.

+44 3892 2600

Get in touch

Subscribe to our newsletter *Required field

+44 3892 2600