News & Views : Marketing

Is your data-driven strategy outdated

4 Apr 2019 in

Is your data-driven strategy outdated

The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a while are insane. Or are we?

What Metrics Matter In B2B Marketing | Infinity Tracking

1 Apr 2019 in

What Metrics Matter In B2B Marketing | Infinity Tracking

At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving forward with the same purpose. We’re not alone in this, but how do marketers decide which metrics matter?

What Is Call Tracking and How Does It Work: Ultimate Guide

4 Feb 2019 in

What Is Call Tracking and How Does It Work: Ultimate Guide

If you’ve never come across call tracking before, you’d be forgiven for thinking it’s either a way to monitor what your kids are up to, or software used exclusively by call centres to keep reps on track.

How to be customer obsessed using emotional intelligence

22 Jan 2019 in

How to be customer obsessed using emotional intelligence

Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house, screaming through their letterbox kind of obsessed.

What can call tracking solve for agencies?

21 Jan 2019 in

What can call tracking solve for agencies?

This is a guest post provided by our partners at Peaky Digital.

4 ways first time buyers want you to market to them

8 Jan 2019 in

4 ways first time buyers want you to market to them

In 2018, first-time buyers accounted for more than half of the property market. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have engaged with the world far differently from their counterparts, Baby Boomers and Generation X. Therefore, they think...

What to do when your insurance customers go offline? [VIDEO]

14 Dec 2018 in

What to do when your insurance customers go offline? [VIDEO]

One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request...

4 ways marketers can creatively use customer reviews

29 Nov 2018 in

4 ways marketers can creatively use customer reviews

Think back to how you made the decision to buy your latest online purchase?

Tomorrows MarTech: The future’s bright, the future’s personal

25 Sep 2018 in

Tomorrows MarTech: The future’s bright, the future’s personal

Receiving a gift is a pleasant experience. Everyone loves a treat. But hand someone a personalised and specially crafted gift, you’ll be on the Christmas card list for years to come.

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