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4 Apr 2019 in Marketing
Is your data-driven strategy outdated
The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a while are insane. Or are we?
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1 Apr 2019 in Marketing
What Metrics Matter In B2B Marketing | Infinity Tracking
At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving forward with the same purpose. We’re not alone in this, but how do marketers decide which metrics matter?
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4 Feb 2019 in Marketing
What Is Call Tracking and How Does It Work: Ultimate Guide
If you’ve never come across call tracking before, you’d be forgiven for thinking it’s either a way to monitor what your kids are up to, or software used exclusively by call centres to keep reps on track.
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22 Jan 2019 in Marketing
How to be customer obsessed using emotional intelligence
Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house, screaming through their letterbox kind of obsessed.
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21 Jan 2019 in Marketing
What can call tracking solve for agencies?
This is a guest post provided by our partners at Peaky Digital.
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8 Jan 2019 in Marketing
4 ways first time buyers want you to market to them
In 2018, first-time buyers accounted for more than half of the property market. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have engaged with the world far differently from their counterparts, Baby Boomers and Generation X. Therefore, they think...
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14 Dec 2018 in Marketing
What to do when your insurance customers go offline? [VIDEO]
One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request...
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29 Nov 2018 in Marketing
4 ways marketers can creatively use customer reviews
Think back to how you made the decision to buy your latest online purchase?
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25 Sep 2018 in Marketing
Tomorrows MarTech: The future’s bright, the future’s personal
Receiving a gift is a pleasant experience. Everyone loves a treat. But hand someone a personalised and specially crafted gift, you’ll be on the Christmas card list for years to come.
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