News & Views : Marketing
4 Feb 2022 in Marketing
The call centre: the travel industry’s secret weapon in 2022
After what’s been an incredibly tough few years, it appears that blue skies are finally poking through the clouds that have been looming over the travel industry.
19 Jan 2022 in Marketing
5 Reasons Why Your Company Needs Accurate Revenue Attribution
Imagine a world where you could directly attribute revenue to your marketing campaigns. With a wealth of data at the modern marketer’s fingertips, it’s never been easier to understand how and why customers convert.
6 Jan 2022 in Marketing
A Critical Tool for Accurate Attribution Tracking in 2022
Customer journeys are rarely straightforward. It’s likely that multiple customers have had multiple variations of the same journey, interacting with your marketing channels in different ways before converting. With the right attribution tools in place, you can see the full picture, from that very...
16 Dec 2021 in Marketing
No going back for retailers: why a pre-pandemic customer experience is no longer enough
There’s no business that hasn’t been significantly impacted by the pandemic. For retailers, it’s been 18 months of upheaval and uncertainty. Reduced footfall, decreased budgets and lockdowns have done no favours for the industry, presenting retailers with some of their biggest challenges to date.
2 Dec 2021 in Marketing
Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?
It’s every marketer’s dream to be able to directly link sales to their campaigns. If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of the activities that are genuinely persuading customers to convert.
19 Nov 2021 in Marketing
Turning conversations into reservations – how hotels can maximise the value of every phone call
Opportunities for travel are finally opening up. With travel restrictions easing and consumers finally willing to take a break, the hotel industry is beginning to feel confident about the future.
9 Nov 2021 in Marketing
Creating clarity: How marketing attribution models and Call Tracking help you see the full picture
Marketing and metrics go hand-in-hand. If you want to measure the impact of your campaigns, you need to understand how to accurately track campaign performance. This can be tough, as it involves developing an in-depth understanding of the path your customers take to make that all-important purchase.
18 Oct 2021 in Marketing
Smart Match: The smarter way to identify your most valuable calls
You wouldn’t be wrong to believe that, if your customers are calling you, it’s a good indicator that you’re doing a lot of things right. On the other hand, it’s essential to recognise that not every customer call can – or should be – viewed in the same way. And, if you’re basing most of your...
1 Sep 2021 in Marketing
Car dealerships can’t afford to stall in their post-pandemic recovery
Recent figures suggest that we’re finally emerging from the worst period for new car sales in living memory. According to the Society of Motor Manufacturers and Traders (SMMT), demand for new cars grew 28% in June 2021.