Acing automotive marketing in 2024

Lucy McCormick

By Lucy McCormick
13 Mar 2024


2 min read

Contents

In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re seeing in the automotive industry and what that means for marketers.

The special guests we’ll be hearing from include:

  • Alex Howland – Digital Marketing Director, Motorpoint
  • Ian Godbold – Marketing & Digital Transformation Consultant, IGC Digital
  • Sarah Wakefield – Senior Analyst, Infinity
  • Matt McGillicuddy – Head of Growth Marketing, Infinity

We start with a snapshot of what the Infinity Hub call data is telling us. Alex and Ian then go on to share insights into the changes we’re seeing in the car-buying journey. From new and emerging channels, the rise of EVs, and gaining a deep understanding of customer needs – we cover it all.

So, if you’re looking to ace your automotive marketing in 2024 and beyond, grab your earphones and tune in!

 

Because buying a car is such a considered process, the nature of the purchase journey is much more complex. This means automotive marketing has its own specific challenges, especially when it’s so important to deliver top-notch customer experiences.  

Customer expectations are mounting, but budgets aren’t following the same trend, so it’s vital to make sure budgets are totally optimized. That means understanding which channels are delivering the right types of leads. It’s also super important to understand the journey customers have been on before picking up the phone. Only then will automotive marketers be able to understand where the focus should be from a budget and personalization perspective.

Alex and Ian talk about the different tools and techniques marketers in the automotive industry can leverage to lift the lid on these all-important insights. They also share intel on how to use that data to drive better customer engagement, more profitable results, and a healthier pipeline.

 

 

Ready to unlock real audience insight at scale?

Discover how our call intelligence will help you

Book a demo

Related posts

Categories:  All Digital Marketing Interviews Marketing News PPC

Article thumbnail: Call tracking for Google Ads: Time to unlock smarter bidding

28 May 2025 in 

Call tracking for Google Ads: Time to unlock smarter bidding

Read more

Article thumbnail: AI call tracking: Automate insights and boost performance

21 May 2025 in 

AI call tracking: Automate insights and boost performance

Read more

Article thumbnail: Tracking phone calls from zero-click search: Everything marketers need to know

14 May 2025 in 

Tracking phone calls from zero-click search: Everything marketers need to know

Read more

Article thumbnail: Call tracking for Salesforce: A game-changer for marketing attribution

30 Apr 2025 in 

Call tracking for Salesforce: A game-changer for marketing attribution

Read more

Article thumbnail: AI in 2025: Where innovation meets impact

2 Apr 2025 in 

AI in 2025: Where innovation meets impact

Read more

Article thumbnail: How Smart Outcomes delivers tangible results for marketers

19 Mar 2025 in 

How Smart Outcomes delivers tangible results for marketers

Read more

Article thumbnail: The ultimate guide to ROAS optimization through first-party data integration

12 Mar 2025 in 

The ultimate guide to ROAS optimization through first-party data integration

Read more

Article thumbnail: Why call tracking software is essential for high-⁠performing marketing teams

5 Mar 2025 in 

Why call tracking software is essential for high-⁠performing marketing teams

Read more

Article thumbnail: Nail call attribution to optimize your Performance Max campaigns

26 Feb 2025 in 

Nail call attribution to optimize your Performance Max campaigns

Read more

443-892-2600