Articles by Lucy McCormick

How to bolster bookings in travel with AI

23 Jul 2024 in

How to bolster bookings in travel with AI

This Insights & Impact podcast is all about bolstering bookings in the travel sector. From acquisition right through to getting travellers sipping cocktails poolside, AI presents travel brands with lots of opportunities.

Build a five-star customer service coaching framework to transform your contact centre

2 Jul 2024 in

Build a five-star customer service coaching framework to transform your contact centre

It’s undeniable – the battle for consumer attention rages on across industries. And yet, so many businesses will fall at this first hurdle. So, you ask, where is it all going wrong?

Taking data strategies to new heights: Infinity & Accord Marketing partnership

17 Apr 2024 in

Taking data strategies to new heights: Infinity & Accord Marketing partnership

Any savvy marketer knows how important it is to have a solid data strategy. At Infinity, we know that too, and we’re always looking to partner with like-minded agencies who also get that. And that’s why we’re super excited to be partnering with Accord Marketing to deliver better-quality data...

Acing automotive marketing in 2024

13 Mar 2024 in ,

Acing automotive marketing in 2024

In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re seeing in the automotive industry and what that means for marketers. The special guests we’ll be hearing from...

Why marketers should be using Conversation Analytics in 2024

14 Feb 2024 in ,

Why marketers should be using Conversation Analytics in 2024

The latest season of our Insights & Impact podcast has just landed! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 20224 – and beyond! Hosted by our Head of Growth Marketing, Matt McGillicuddy, and Senior Analyst from our Insights &...

What’s the state of Call Intelligence in 2024? Infinity's full report

10 Jan 2024 in

What’s the state of Call Intelligence in 2024? Infinity's full report

At the start of every New Year, marketers and contact center leaders will be scoping out what lies ahead. Often, that means looking at new solutions to enhance their tech stacks. For any call-centric business, call intelligence platforms are likely in the mix. But as consumer behavior continues to...

Call tracking predictions for 2024 and beyond

19 Nov 2023 in ,

Call tracking predictions for 2024 and beyond

Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what that means for marketers in call-centric businesses.

Driving customer conversions with call intelligence

1 Nov 2023 in

Driving customer conversions with call intelligence

In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. These days, customers expect hyper-personalized experiences, which is why marketers need to get to know their customers inside out. The good news is that’s...

Insights from the experts on CRO marketing

24 Oct 2023 in

Insights from the experts on CRO marketing

Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle increases when you're trying to get those high-quality visitors to convert. We’re all too familiar with how hard that can be, which is why we’ve been gathering insights from the experts on CRO...

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