Articles by Lucy McCormick

28 May 2025 | 5 min read
Marketing
Call tracking for Google Ads: Time to unlock smarter bidding
When marketers talk about Google Ads, most of the focus tends to go toward clicks and online form fills. But that’s only half the story. If your strategy ignores phone calls, you're...
Read more

21 May 2025 | 4 min read
Marketing
AI call tracking: Automate insights and boost performance
Modern marketing lives and dies by data. But it’s not just about having data, it’s about having the right tools to capture, interpret, and act on it. For marketers in call-centric...
Read more

14 May 2025 | 5 min read
Marketing
Tracking phone calls from zero-click search: Everything marketers need to know
AI is reshaping the way people search.
Read more

30 Apr 2025 | 4 min read
Marketing
Call tracking for Salesforce: A game-changer for marketing attribution
If you’re a B2B marketer using Salesforce, one question probably keeps surfacing: Where are our best leads really coming from — and are we tracking all of them? Call tracking for...
Read more

2 Apr 2025 | 5 min read
Marketing
AI in 2025: Where innovation meets impact
AI in 2025 isn’t just an upgrade — it’s a full-scale evolution of how we work, create, and compete. From Google’s latest experiments to real-world applications by business leaders,...
Read more

19 Mar 2025 | 4 min read
Marketing
How Smart Outcomes delivers tangible results for marketers
Nailing customer journey analytics and unlocking full-funnel attribution doesn't have to be a pipedream for marketers anymore! With campaigns spanning PPC, social, organic search, and...
Read more

12 Mar 2025 | 5 min read
Marketing
The ultimate guide to ROAS optimization through first-party data integration
Return on ad spend (ROAS) optimisation is one of the North Star metrics for any marketer running paid campaigns.
Read more