Articles by Lucy McCormick

19 Mar 2025 | 4 min read

Marketing

How Smart Outcomes delivers tangible results for marketers

Nailing customer journey analytics and unlocking full-funnel attribution doesn't have to be a pipedream for marketers anymore! With campaigns spanning PPC, social, organic search, and...

12 Mar 2025 | 5 min read

Marketing

The ultimate guide to ROAS optimization through first-party data integration

Return on ad spend (ROAS) optimisation is one of the North Star metrics for any marketer running paid campaigns.

5 Mar 2025 | 6 min read

Marketing

Why call tracking software is essential for high-⁠performing marketing teams

Marketing teams today face a tough challenge: proving ROI all while optimizing spend across multiple channels.

26 Feb 2025 | 5 min read

Marketing

Nail call attribution to optimize your Performance Max campaigns

Google’s Performance Max campaigns have revolutionized digital advertising, enabling marketers to optimize across multiple channels with AI-driven bidding.

5 Feb 2025 | 4 min read

Marketing

Unlocking the secrets of customer journey analytics for better campaign performance

Marketers face constant pressure to optimise campaigns and stretch their budgets further. But with complex customer journeys and fragmented data, how can they make truly data-driven...

4 Feb 2025 | 4 min read

PPC Marketing

How to nail PPC optimization with AI-⁠powered call tracking

PPC optimization has always been a critical challenge for marketers.

30 Jan 2025 | 5 min read

Marketing

A beginner's guide to Performance Max campaigns and how to make them smarter

Google’s Performance Max campaigns are transforming how marketers approach advertising, offering an all-in-one solution to drive conversions across multiple channels. But are you...

28 Jan 2025 | 4 min read

PPC Marketing

AI for PPC campaign optimization: Ready to revolutionise how you work?

Managing PPC campaigns has become more complex than ever.

23 Jan 2025 | 5 min read

News

Smart Outcomes: the new AI-powered campaign optimization tool

It’s getting tougher to win at PPC. Auctions are becoming more intense, costs are rocketing, and media budgets are shrinking.