9 Aug 2023 in Digital Marketing
How to use call tracking to optimize affiliate marketing campaigns
Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean, what's not to love? You get another business to support your lead generation efforts and help you with some of the...
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24 Jul 2023 in Digital Marketing
The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs
What if we told you that every single call that comes into your business, whether it’s a customer service enquiry or a sales lead, contains a goldmine of data that could take your business to the next level? Whether you want to check your team is staying compliant, perfect sales scripts, or provide...
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19 Jul 2023 in Marketing
Optimizing your marketing budget: Key factors to consider
Given the current climate, it’s no surprise marketing budgets are under close scrutiny and optimizing your marketing budget is likely going to be a key area of focus. Every penny you spend must contribute to revenue growth, so you’ll need to carefully consider the marketing activities you invest in.
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5 Jul 2023 in Interviews,Digital Marketing
Partnering up to deliver delightful customer experiences
If you’re paying for a product or service, you want to see the results, right? Anybody would and that’s exactly what we help our partners do – clearly demonstrate the results they’re generating for their customers by helping them map the end-to-end customer journey, clear up their attribution blind...
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21 Jun 2023 in News
Everything you need to know about agent scorecards
Every team has an Emma, and every team has a Dave. Emma is great at her job, is super engaged, and always hits her numbers. Dave – not so much. He’s not productive, never hits his numbers, is unhappy, and has one eye on the door.
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31 May 2023 in Digital Marketing
The importance of call center agent coaching
A wise person once said – “you learn something new every day”. When it comes to creating a more efficient call centre and five-star agents, this couldn’t be truer. With consumer expectations on the rise and increased competition, the race is on to provide best-in-class call centre agent coaching...
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10 May 2023 in Digital Marketing
Why it's important to integrate call tracking with your CRM
In an increasingly competitive consumer age, your customers want you to go the extra mile. According to our research, 84% of customers would be less likely to return to a brand after a poor customer call experience. So, you need to be ready to provide five-star customer experiences, but how can you...
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19 Apr 2023 in Digital Marketing
The benefits of omnichannel customer service for contact centers
Customers expect everything, everywhere, all at once. Omnichannel customer service is quickly becoming the norm for consumers and according to research, while they may only represent 7% of customers, they generate 27% of all sales!
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12 Apr 2023 in Digital Marketing
Trends and predictions: The future of speech analytics
In a consumer landscape filled with fleeting and anonymous touchpoints, calls are one of the most direct engagements you’ll have with your customer. Speech analytics enables you to take calls one step further, by analysing inbound and outbound calls to extract valuable insights that improve...
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