30 Jan 2025 | 5 min read
Marketing
A beginner's guide to Performance Max campaigns and how to make them smarter
Google’s Performance Max campaigns are transforming how marketers approach advertising, offering an all-in-one solution to drive conversions across multiple channels. But are you...
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28 Jan 2025 | 4 min read
PPC Marketing
AI for PPC campaign optimization: Ready to revolutionise how you work?
Managing PPC campaigns has become more complex than ever.
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23 Jan 2025 | 5 min read
News
Smart Outcomes: the new AI-powered campaign optimization tool
It’s getting tougher to win at PPC. Auctions are becoming more intense, costs are rocketing, and media budgets are shrinking.
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10 Dec 2024 | 6 min read
Dynamic call tracking explained: A complete guide from Infinity
Tracking what drives pipeline is key if you want to scale your campaigns and maximize ROI.
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29 Oct 2024 | 3 min read
PPC
Get ready for Black Friday: Tips to optimize paid media campaigns
As Black Friday approaches, we know things can get a bit hectic. Shrinking budgets and pressure to deliver results mean you’ll need to make your paid media campaigns stand out this...
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22 Oct 2024 | 5 min read
PPC
Using call conversion data to boost PPC performance
Ever considered using call conversion data to ramp up your PPC performance? Well, if you haven’t, you could very well be missing a big trick! We spoke with the guys at Hewitt Matthews,...
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16 Oct 2024 | 10+ min read
Marketing
The best call tracking software for marketers
If you’re looking for the best call tracking software for marketers, you’re likely overwhelmed with all the different options. There are over 14,000 MarTech solutions on offer, which...
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23 Jul 2024 | 3 min read
Interviews
How to bolster bookings in travel with AI
This Insights & Impact podcast is all about bolstering bookings in the travel sector. From acquisition right through to getting travellers sipping cocktails poolside, AI presents...
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2 Jul 2024 | 7 min read
News
Build a five-star customer service coaching framework to transform your contact centre
It’s undeniable – the battle for consumer attention rages on across industries. And yet, so many businesses will fall at this first hurdle. So, you ask, where is it all going wrong?
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