Articles by Lucy McCormick

31 May 2023 | 5 min read
Digital Marketing
The importance of call center agent coaching
A wise person once said – “you learn something new every day”. When it comes to creating a more efficient call centre and five-star agents, this couldn’t be truer. With consumer...
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10 May 2023 | 4 min read
Digital Marketing
Why it's important to integrate call tracking with your CRM
In an increasingly competitive consumer age, your customers want you to go the extra mile. According to our research, 84% of customers would be less likely to return to a brand after a...
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19 Apr 2023 | 4 min read
Digital Marketing
The benefits of omnichannel customer service for contact centers
Customers expect everything, everywhere, all at once. Omnichannel customer service is quickly becoming the norm for consumers and according to research, while they may only represent...
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