17 Apr 2024 in News
Taking data strategies to new heights: Infinity & Accord Marketing partnership
Any savvy marketer knows how important it is to have a solid data strategy. At Infinity, we know that too, and we’re always looking to partner with like-minded agencies who also get that. And that’s why we’re super excited to be partnering with Accord Marketing to deliver better-quality data...
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13 Mar 2024 in Interviews,Marketing
Acing automotive marketing in 2024
In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re seeing in the automotive industry and what that means for marketers. The special guests we’ll be hearing from...
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14 Feb 2024 in Interviews,Marketing
Why marketers should be using Conversation Analytics in 2024
The latest season of our Insights & Impact podcast has just landed! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 20224 – and beyond! Hosted by our Head of Growth Marketing, Matt McGillicuddy, and Senior Analyst from our Insights &...
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10 Jan 2024 in News
What’s the state of Call Intelligence in 2024? Infinity's full report
At the start of every New Year, marketers and contact center leaders will be scoping out what lies ahead. Often, that means looking at new solutions to enhance their tech stacks. For any call-centric business, call intelligence platforms are likely in the mix. But as consumer behavior continues to...
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19 Nov 2023 in Interviews,Digital Marketing
Call tracking predictions for 2024 and beyond
Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what that means for marketers in call-centric businesses.
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1 Nov 2023 in Digital Marketing
Driving customer conversions with call intelligence
In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. These days, customers expect hyper-personalized experiences, which is why marketers need to get to know their customers inside out. The good news is that’s...
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24 Oct 2023 in Marketing
Insights from the experts on CRO marketing
Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle increases when you're trying to get those high-quality visitors to convert. We’re all too familiar with how hard that can be, which is why we’ve been gathering insights from the experts on CRO...
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27 Sep 2023 in
Insights & Impact Ep.9: How to nail compliance monitoring
Any business that operates in a sector governed by strict regulations knows how important it is to nail compliance monitoring. And, if you’re not keeping on top of compliance, it’ll have a big impact on business. Best case scenario, there’ll be damage to reputation to deal with. Worst-case...
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23 Aug 2023 in Digital Marketing
The ultimate benefits of Artificial Intelligence (AI) for call centers
What comes to mind when you think of Artificial Intelligence (AI)? Sentient computers? Harrison Ford in Blade Runner? It’s not just the stuff of the silver screen, AI for call centers helps you automate time-consuming admin tasks, improve your overall performance and, most importantly, provide...
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