News & views : Marketing

12 Sep 2023 | 8 min read

Marketing

What is call tracking and why should marketers use it?

The digital revolution has brought many benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers can...

19 Jul 2023 | 7 min read

Marketing

Optimizing your marketing budget: Key factors to consider

Given the current climate, it’s no surprise marketing budgets are under close scrutiny and optimizing your marketing budget is likely going to be a key area of focus. Every penny you...

10 Jul 2023 | 2 min read

Marketing

The future of B2B advertising

What does the future of B2B advertising hold? In an increasingly saturated space, B2B marketers need to find ways to stand out from the crowd. We’re in turbulent times and, chances...

15 Mar 2023 | 5 min read

Marketing

Tracking and reducing average wait times in your call center

Is there anything more frustrating than listening to the same tune over and over again while you sit on hold? It’s not just maddening for your customers, it’s also terrible for your...

8 Mar 2023 | 4 min read

Marketing

4 tactics to increase Average Order Value in your call centre

The pressure is on for marketers and contact centre leaders to start delivering bigger and better results… with smaller budgets. When it comes to increasing revenues, you might...

1 Mar 2023 | 5 min read

Marketing

Real time customer analytics: Using insights & data to enhance CX

These days, there’s so much more to customer loyalty than delivering the goods on time and in budget. Customers expect you to provide five-star experiences across the customer journey,...

22 Feb 2023 | 4 min read

Marketing

Marketing ROI: What is it and why is it important?

With marketing budgets being increasingly squeezed, around 44% of marketers consider better measurement of Return on Investment (ROI) one of their top priorities. And yet for some...

13 Feb 2023 | 2 min read

Interviews Marketing

How to leverage call insights to optimise B2B PR

B2B PR can be a huge growth driver – when you get it right. But, at a time when marketing budgets are super stretched, justifying spend on what is sometimes considered a “nice to have”...

8 Feb 2023 | 6 min read

Marketing

How to track, measure & improve call centre agent performance

What’s on your contact centre wish list for 2023? Faster training, reduced agent churn, increased customer satisfaction and boosted revenues? If you’re keen to transform your...