News & views : Marketing

1 Oct 2025 | 7 min read

Marketing

What Is call CRO? A marketer's guide to optimizing phone conversions

Phone calls are one of the most valuable conversion channels for marketers. Yet many businesses still overlook how to optimize these conversations, relying only on digital conversation...

24 Sep 2025 | 4 min read

Marketing

From click to call to conversion: Fixing the leaks in your sales funnel

Marketers need to show value at every stage of the customer journey, including what happens after someone picks up the phone. For call-centric industries, calls are often the clearest...

17 Sep 2025 | 6 min read

Interviews Marketing

Driving Car Sales with AI: The smarter way to connect clicks to keys

AI isn’t just a buzzword anymore – it’s transforming the way dealerships sell cars. Driving car sales with AI is now about connecting every click, call, and conversation into one smart...

12 Sep 2025 | 4 min read

Marketing

Call CRO: The untapped lever to lower CPL and boost ROAS

In call-centric industries, every conversation carries weight. You can invest heavily in generating leads, but if those high-intent calls don’t convert, it eats into budgets fast....

5 Sep 2025 | 4 min read

Marketing

Conversion rate optimization for phone leads: A practical guide for marketers

When it comes to generating pipeline, phone calls are still one of the clearest signs of intent. But generating calls isn’t enough. If those conversations don’t end in sales, valuable...

27 Aug 2025 | 7 min read

Marketing

Improve phone lead conversion without listening to hours of calls

When phone leads drive your pipeline, every missed conversion is wasted revenue. But how do you improve phone lead conversions without sitting through hours of call recordings? For...

12 Aug 2025 | 6 min read

Marketing

AI conversion rate optimization: How it works and why it matters

When it comes to winning customers, speed and precision matter. For marketers and sales teams in call-centric businesses, understanding why a high-intent lead picks up the phone but...

30 Jul 2025 | 8 min read

Marketing

Call tracking features and benefits

If you’re looking to drive smarter decisions, maximize ROI, and stop wasting budget, understanding call tracking features and benefits is essential. This blog breaks down exactly what...

23 Jul 2025 | 7 min read

Marketing

Top tips for campaign planning: From strategy to success

In 2025, campaign planning isn't what it used to be. Marketers need to rethink how they plan, execute, and refine campaigns to get the most from their budget, get ads in front of the...