What to do when your insurance customers go offline? [VIDEO]

Alex Fassam

By Alex Fassam
14 Dec 2018


1 min read

Contents

One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request vocally then their journey usually results in a phone call.

Customer journeys can randomly leap between the online and offline realm. This journey fluctuation can sometimes baffle marketers trying to accurately attribute which touch-point lead to a conversion. Failing to link together this journey means you risk wasting vast portions of your marketing budget.

Infinity's call tracking can solve this challenge for you, along with many others.

Watch our new video below to explore more.


If driving efficiencies in your contact centre is a goal, and you’d like to improve results from marketing without spiralling costs, then we need to talk. Start a conversation with us today to discuss how Infinity’s call intelligence solutions can help.

Ready to unlock real audience insight at scale?

Discover how our call intelligence will help you

Book a demo

Related posts

Categories:  All Digital Marketing Interviews Marketing News PPC

Article thumbnail: Acing automotive marketing in 2024

13 Mar 2024 in 

Acing automotive marketing in 2024

Read more

Article thumbnail: Why marketers should be using Conversation Analytics in 2024

14 Feb 2024 in 

Why marketers should be using Conversation Analytics in 2024

Read more

Article thumbnail: Insights from the experts on CRO marketing

24 Oct 2023 in 

Insights from the experts on CRO marketing

Read more

Article thumbnail: 4 essential call tracking metrics you should be measuring

19 Sep 2023 in 

4 essential call tracking metrics you should be measuring

Read more

Article thumbnail: What is call tracking and why should marketers use it?

12 Sep 2023 in 

What is call tracking and why should marketers use it?

Read more

Article thumbnail: Optimizing your marketing budget: Key factors to consider

19 Jul 2023 in 

Optimizing your marketing budget: Key factors to consider

Read more

Article thumbnail: The future of B2B advertising

10 Jul 2023 in 

The future of B2B advertising

Read more

Article thumbnail: Tracking and reducing average wait times in your call center

15 Mar 2023 in 

Tracking and reducing average wait times in your call center

Read more

Article thumbnail: 4 tactics to increase Average Order Value in your call centre

8 Mar 2023 in 

4 tactics to increase Average Order Value in your call centre

Read more

443-892-2600