Articles by Alex Fassam
1 Apr 2020 in Interviews
In conversation with Guy Levine: Turning good marketing into results that matter
2019 saw Infinity expand into Manchester to help our partners and clients in the North. As the neighbourly bunch that we are, we wanted to get to know as many agencies as possible.
30 Mar 2020 in Digital Marketing
The questions to ask when choosing a call tracking provider
Finding a call tracking partner is a bit like a job interview.
26 Feb 2020 in Interviews
Evolving the traditional agency model
Kicking off our first 2020 “In Conversation With” interview, we’ve spoken to Jai Amin, Vice President of Paid Search for Jellyfish.
17 Feb 2020 in Digital Marketing
Salesforce and call tracking for marketers
When companies integrate their call tracking into Salesforce, it adds the final piece to their customer journey. Because, despite Salesforce hosting a wealth of digital customer data and insight, it misses the last piece of the puzzle.
23 Dec 2019 in Interviews
Interview: What has Santa got to say about call tracking?
Honoured, deeply privileged, and ecstatic were our first responses when we bagged the Holy Grail of interviewees.
19 Dec 2019 in Interviews
In Conversation With: The Highlights
2019 saw the introduction of our award-winning new blog series “In Conversation with Infinity”, and as another Christmas treat to our readers, we’ve hand-picked the top of the blogs.
8 Oct 2019 in Interviews
The chemical reaction of science and advertising
When Daniel Gilbert decided to set up his agency, Brainlabs, his ambition was to change the future of advertising. Despite what some people may consider a rather bold dream to have, it is clear he’s not fazed by the challenge and remains as committed to it as he was on day one. His formula for...
3 Sep 2019 in Digital Marketing
8 call recording insights your business may be missing
Aside from the obvious benefits of training and quality assurance, there are numerous insights held within business call recordings that marketing and sales departments alike can use.
14 Aug 2019 in Interviews
What makes a creative SEO agency stand out in the market?
When Carrie Rose decided to audition for ‘The Apprentice’ she had no idea that her preliminary business plan would transpire into a fully-fledged company. In less than 3 months, with no backing from Sir Alan, Rise At Seven now has 8 clients and a firm footing in the town of Sheffield.