Articles by Alex Fassam
30 Jul 2019 in Marketing
7 lessons for future CMOs to learn before breakfast
How do you like your eggs in the morning? We like ours with a report.
25 Jul 2019 in Interviews
Mary Jane Copps: The undeniable value of a phone call
This blog won 1st place in our 2019 Customer Contact Central MVP Awards Customer Service category!
22 Jul 2019 in Interviews
Monica Patel: From the IT crowd to RingCentral AVP of Marketing
As part of the “In Conversation With” blog series, we aim to bring you the very best industry insights from top executives, across the globe.
29 Jun 2019 in Interviews
Miya Knights: The future of offline retail in a digital world
At Infinity we believe in the power of conversations and the undeniable value they can hold. In retail, these conversations are pivotal to understanding your customer's needs and using these insights to improve their experience.
17 Jun 2019 in Marketing
The science behind the o2o retail strategy
In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into one another? With the introduction of AR at home, cashier less stores, and such, it's no wonder that retailers...
10 Jun 2019 in News
The Future CMO [Report]
A Chief Marketing Officer’s (CMO) role has never been as diverse as it’s expected to be in 2019, and onwards. With fluctuating trends, new technology, and a customer-centric attitude, the CMO’s juggling act will be one you cannot afford to miss.
25 May 2019 in News
5 lessons from Digital Marketing World Forum
Ensuring you’re up to date with the happenings in digital marketing is crucial to staying ahead of the competition in your market. So, it’s no wonder that the Digital Marketing World Forum (DMWF) was packed with eager marketers swarming conferences looking for the latest advice on how to make their...
7 May 2019 in Marketing
Why do shoppers call for luxury goods in 2019?
To some, luxury shopping means immersing oneself in an opulent, prestigious, and first-class store. They’ll envision themselves being doted on by eager sales staff who’ll fulfil any request they may have.
15 Apr 2019 in Digital Marketing
The questions to ask when investing in martech
Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest area of investment when it comes to a marketing department’s resources and programs1.