Articles by Alex Fassam

Monica Patel Interview | AVP of Marketing | Infinity

22 Jul 2019 in

Monica Patel Interview | AVP of Marketing | Infinity

As part of the “In Conversation With” blog series, we aim to bring you the very best industry insights from top executives, across the globe.

Miya Knights: The future of offline retail in a digital world

29 Jun 2019 in

Miya Knights: The future of offline retail in a digital world

At Infinity, we strongly believe in the transformative power of conversations and the immense value they bring. In the world of retail, these conversations are absolutely crucial for gaining a deep understanding of your customers' needs and utilizing those valuable insights to enhance their overall...

The science behind the o2o retail strategy

17 Jun 2019 in

The science behind the o2o retail strategy

In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into one another? With the introduction of AR at home, cashier less stores, and such, it's no wonder that retailers...

The questions to ask when investing in martech

15 Apr 2019 in

The questions to ask when investing in martech

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest area of investment when it comes to a marketing department’s resources and programs1.

Is your data-driven strategy outdated

4 Apr 2019 in

Is your data-driven strategy outdated

The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a while are insane. Or are we?

How to be customer obsessed using emotional intelligence

22 Jan 2019 in

How to be customer obsessed using emotional intelligence

Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house, screaming through their letterbox kind of obsessed.

4 ways first time buyers want you to market to them

8 Jan 2019 in

4 ways first time buyers want you to market to them

In 2018, first-time buyers accounted for more than half of the property market. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have engaged with the world far differently from their counterparts, Baby Boomers and Generation X. Therefore, they think...

What to do when your insurance customers go offline? [VIDEO]

14 Dec 2018 in

What to do when your insurance customers go offline? [VIDEO]

One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request...

How can energy companies reduce their call waiting times?

13 Dec 2018 in

How can energy companies reduce their call waiting times?

"Your call is important to us. Please remain on the line until an agent is available to take your call. We will be with you momentarily."

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