Articles by Alex Fassam
4 Apr 2019 in Marketing
Is your data-driven strategy outdated, and do you need a new one?
The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a while are insane. Or are we?
11 Mar 2019 in Marketing
Marketing Week Live 2019: The key insights
What’s the latest buzz in marketing? What’s getting some marketers hot under the collar, and some pleasantly smug with their efforts? Sourcing the insights into marketing is key to consistent development and growth in business. But, where does one source such gold dust nuggets of wisdom?
5 Mar 2019 in Marketing
What do digital detoxes mean for your business?
By 2020, roughly 2.87 billion consumers will own a smartphone 1. That’s the highest rate of technology ownership since the invention of the television. Furthermore, as a result of this proliferation of digital devices and constant streams of communications, people on average spent 24 hours online...
26 Feb 2019 in Marketing
What will the travel industry focus on in 2019?
Technology plays a vital role in the travel industry. From improving the customer experience, enabling efficient operating systems, and helping you capture the overseas market there is a technological cog available to fit into every clock of your business.
21 Feb 2019 in Marketing
Investing in Travel Tech is critical for 2019 - here’s why
Last year, IT investment in the UK travel industry grew 5%. This was according to The Travolution Innovation Report. However, with Britain's expected leave date from the European Union fast approaching, there is now an expectation of 0% growth for 2019. This statistic and following quotes came from...
22 Jan 2019 in Marketing
If you want to be customer obsessed, do this.
Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house, screaming through their letterbox kind of obsessed.
8 Jan 2019 in Marketing
4 ways first time buyers want you to market to them
In 2018, first-time buyers accounted for more than half of the property market1. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have engaged with the world far differently from their counterparts, Baby Boomers and Generation X. Therefore, they think...
2 Jan 2019 in Marketing
Marketing in 2019, what’s your priority?
With Christmas behind us, we can now put down the mince pies and failed diet attempts and look to the future. Not just the future of our waistlines, but also the future of our industry.
14 Dec 2018 in Marketing
What to do when your insurance customers go offline? [VIDEO]
One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request...