Articles by Alex Fassam

The science behind the o2o retail strategy

17 Jun 2019 in Digital Marketing

The science behind the o2o retail strategy

Everything you wanted to know about online-to-offline strategy, but were too afraid to ask.

The Future CMO [REPORT]

10 Jun 2019 in News

The Future CMO [REPORT]

Infinity and Raconteur have partnered to produce this comprehensive report on what the future CMO may look like.

5 lessons from Digital Marketing World Forum

25 May 2019 in News

5 lessons from Digital Marketing World Forum

Digital Marketing World Forum is now behind us, but the lessons we learnt are still relevant. Here are 5 lessons we learnt at the show.

Why do shoppers call for luxury goods in 2019?

7 May 2019 in Digital Marketing

Why do shoppers call for luxury goods in 2019?

In an age of digital communication, why are luxury buyers choosing to pick up the phone to make a purchase?

The questions to ask when investing in martech

15 Apr 2019 in Tech

The questions to ask when investing in martech

The martech market can be a mysterious maze to manoeuvre. What do you need to know before any investment?

Is your data-driven strategy outdated, and do you need a new one?

4 Apr 2019 in Digital Marketing

Is your data-driven strategy outdated, and do you need a new one?

Could your data strategy do with a checkup? We’ve got you covered in our latest blog.

Marketing Week Live 2019: The key insights

11 Mar 2019 in Marketing

Marketing Week Live 2019: The key insights

Find out the Marketing Week Live 2019 crucial insights that any marketers can apply to their strategy.

What do digital detoxes mean for your business?

5 Mar 2019 in Digital Marketing

What do digital detoxes mean for your business?

Digital detoxes are transforming the way consumers interact with marketing messages. How can you respond to this shift?

What will the travel industry focus on in 2019?

26 Feb 2019 in Digital Marketing

What will the travel industry focus on in 2019?

The travel industry is constantly evolving, adapting. and changing. In this blog we'll uncover what industry professionals at TTE said they'll be focusing on in 2019.

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