Articles by Alex Fassam

Monica Patel: From the IT crowd to RingCentral AVP of Marketing

22 Jul 2019 in

Monica Patel: From the IT crowd to RingCentral AVP of Marketing

As part of the “In Conversation With” blog series, we aim to bring you the very best industry insights from top executives, across the globe.

Miya Knights: The future of offline retail in a digital world

29 Jun 2019 in

Miya Knights: The future of offline retail in a digital world

At Infinity we believe in the power of conversations and the undeniable value they can hold. In retail, these conversations are pivotal to understanding your customer's needs and using these insights to improve their experience.

The science behind the o2o retail strategy

17 Jun 2019 in

The science behind the o2o retail strategy

In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into one another? With the introduction of AR at home, cashier less stores, and such, it's no wonder that retailers...

The questions to ask when investing in martech

15 Apr 2019 in

The questions to ask when investing in martech

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest area of investment when it comes to a marketing department’s resources and programs1.

Is your data-driven strategy outdated, and do you need a new one?

4 Apr 2019 in

Is your data-driven strategy outdated, and do you need a new one?

The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a while are insane. Or are we?

If you want to be customer obsessed, do this.

22 Jan 2019 in

If you want to be customer obsessed, do this.

Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house, screaming through their letterbox kind of obsessed.

4 ways first time buyers want you to market to them

8 Jan 2019 in

4 ways first time buyers want you to market to them

In 2018, first-time buyers accounted for more than half of the property market. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have engaged with the world far differently from their counterparts, Baby Boomers and Generation X. Therefore, they think...

What to do when your insurance customers go offline? [VIDEO]

14 Dec 2018 in

What to do when your insurance customers go offline? [VIDEO]

One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request...

How can energy companies reduce their call waiting times?

13 Dec 2018 in

How can energy companies reduce their call waiting times?

"Your call is important to us. Please remain on the line until an agent is available to take your call. We will be with you momentarily."

  • Showing 9 to 17 of 22
  • 1
  • 2
  • 3

Call intelligence can be transformational to your business. Contact us today.

+44 33 3060 0118

Get in touch

Subscribe to our newsletter *Required field

0333 0600 118