Articles by Alex Fassam
22 Jul 2019 in Interviews
Monica Patel: From the IT crowd to RingCentral AVP of Marketing
As part of the “In Conversation With” blog series, we aim to bring you the very best industry insights from top executives, across the globe.
29 Jun 2019 in Interviews
Miya Knights: The future of offline retail in a digital world
At Infinity we believe in the power of conversations and the undeniable value they can hold. In retail, these conversations are pivotal to understanding your customer's needs and using these insights to improve their experience.
17 Jun 2019 in Marketing
The science behind the o2o retail strategy
In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into one another? With the introduction of AR at home, cashier less stores, and such, it's no wonder that retailers...
15 Apr 2019 in Digital Marketing
The questions to ask when investing in martech
Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest area of investment when it comes to a marketing department’s resources and programs1.
4 Apr 2019 in Marketing
Is your data-driven strategy outdated, and do you need a new one?
The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a while are insane. Or are we?
22 Jan 2019 in Marketing
If you want to be customer obsessed, do this.
Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house, screaming through their letterbox kind of obsessed.
8 Jan 2019 in Marketing
4 ways first time buyers want you to market to them
In 2018, first-time buyers accounted for more than half of the property market. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have engaged with the world far differently from their counterparts, Baby Boomers and Generation X. Therefore, they think...
14 Dec 2018 in Marketing
What to do when your insurance customers go offline? [VIDEO]
One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request...
13 Dec 2018 in News
How can energy companies reduce their call waiting times?
"Your call is important to us. Please remain on the line until an agent is available to take your call. We will be with you momentarily."