13 Dec 2018
"Your call is important to us. Please remain on the line until an agent is available to take your call. We will be with you momentarily."
How many times have we heard this? What do we feel when we hear this generic tone demand more patience from us? Frustration? Irritability? Anger?
If we’re feeling it, then our customers are feeling it. We are one and the same.
A BBC Watchdog report has revealed shortcomings of the big energy six, in regards to responding to customers phone line queues. According to the snapshot report, being kept waiting to speak to a representative is one of its viewers biggest annoyances.
On average, the report stated that the longest wait time was found to be 15 minutes.
A contact centre call queue is a fundamental cog in the customer experience journey machine. It cannot be overlooked and has a huge impact on satisfaction results, targets, and even complaint resolutions.
Not only this, but poor customer satisfaction and experience can have a deep impact on whether or not a customer chooses to buy from you. 50% of people reported stopping mid-purchase when they encountered bad customer service1. Furthermore, a 2015 consumer report states that 75% of customers were “highly annoyed” when they couldn’t reach a representative on the phone in a reasonable amount of time2.
The “Big Six” of the energy industry have all responded to the WatchDog report, clarifying their reasoning for their customers’ delays.
EON Energy responded by saying “We’ve recently taken a number of steps to help deliver improvements within our call centres and these are already beginning to have a positive impact.”
With these responses in mind, what solutions could be implemented so energy providers/distributors combat the amount of time customers spend waiting on the phone. Could call tracking be the solution?
If you’re keen to reduce your waiting times, whether you work for a big six energy firm or not, start a conversation with Infinity today to see how we can help.
(1,2) - Long Wait Times, ICMI, (2017)
Alex is a digital expert specialising in creating copy that engages, entices, and excites our clients. Usually found poring over past issues of Vogue and playing paparazzi to his dogs.
7 Jan 2020
in Digital Marketing
Four fast tactics to get ahead in 2020
23 Dec 2019
Interview: What has Santa got to say about call tracking?
20 Dec 2019
[Infographic] What do SMBs need to know about phone calls