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1 Sep 2021 in Marketing
Car dealerships can’t afford to stall in their post-pandemic recovery
Recent figures suggest that we’re finally emerging from the worst period for new car sales in living memory. According to the Society of Motor Manufacturers and Traders (SMMT), demand for new cars grew 28% in June 2021.
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1 Sep 2021 in Marketing
What is conversion rate optimisation and how does call intelligence help you drive more conversions?
For many years, marketers have dreamed of being able to increase customer conversions without spending more money, and sales teams have agonised over how to turn unhappy customers into blissful spenders. Luckily, there are ways to turn that dream into a reality.
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10 Aug 2021 in Marketing
Guiding the way: How customer journey mapping can lead to better CX
What if every single time you received a call from your customers, you could improve the overall customer experience (CX)? Each time they pick up the phone, you’re presented with an opportunity to collect data that could have long-term strategic benefits.
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24 May 2021 in Marketing
Talking the Talk: Four fast steps to driving digital transformation with Conversation Analytics
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25 Feb 2021 in Marketing
Pulse Check: Who did consumers keep calling through the third lockdown?
The end of 2020 saw the arrival of yet another national lockdown for the UK, and with it all the knock-on effects to UK businesses. But our call tracking data still showed strong numbers of phone calls for many of our clients, so we decided to dive into our data and figure out which industries have...
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27 Jan 2021 in Marketing
[WATCH] Looking under the hood and beyond the horizon of the next decade
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24 Nov 2020 in Marketing
[PODCAST] Pendragon & Infinity's tips for finding a new digital gear in automotive
Despite the challenges of 2020, people all over the world still dream of wrapping their fingers around the steering wheel of a brand new vehicle. The smell of a fresh car lingering faint in the air as they wind down the windows of a sleek, elegant dream mobile, one which practically and...
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21 Oct 2020 in Marketing
Pulse Check: Which industries did everyone want to call over Summer?
Companies will usually plan for peak seasons months, perhaps years, in advance. But the Summer of 2020 was not your usual Summer, throwing many best laid plans out the window. So what did happen?
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