News & Views : Marketing

Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?

2 Dec 2021 in

Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?

It’s every marketer’s dream to be able to directly link sales to their campaigns. If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of the activities that are genuinely persuading customers to convert.

Turning conversations into reservations – how hotels can maximise the value of every phone call

19 Nov 2021 in

Turning conversations into reservations – how hotels can maximise the value of every phone call

Opportunities for travel are finally opening up. With travel restrictions easing and consumers finally willing to take a break, the hotel industry is beginning to feel confident about the future.

Creating clarity: How marketing attribution models and Call Tracking help you see the full picture

9 Nov 2021 in

Creating clarity: How marketing attribution models and Call Tracking help you see the full picture

Marketing and metrics go hand-in-hand. If you want to measure the impact of your campaigns, you need to understand how to accurately track campaign performance. This can be tough, as it involves developing an in-depth understanding of the path your customers take to make that all-important purchase.

Smart Match: The smarter way to identify your most valuable calls

18 Oct 2021 in

Smart Match: The smarter way to identify your most valuable calls

You wouldn’t be wrong to believe that, if your customers are calling you, it’s a good indicator that you’re doing a lot of things right. On the other hand, it’s essential to recognise that not every customer call can – or should be – viewed in the same way. And, if you’re basing most of your...

Car dealerships can’t afford to stall in their post-pandemic recovery

1 Sep 2021 in

Car dealerships can’t afford to stall in their post-pandemic recovery

Recent figures suggest that we’re finally emerging from the worst period for new car sales in living memory. According to the Society of Motor Manufacturers and Traders (SMMT), demand for new cars grew 28% in June 2021.

What is conversion rate optimisation and how does call intelligence help you drive more conversions?

1 Sep 2021 in

What is conversion rate optimisation and how does call intelligence help you drive more conversions?

For many years, marketers have dreamed of being able to increase customer conversions without spending more money, and sales teams have agonised over how to turn unhappy customers into blissful spenders. Luckily, there are ways to turn that dream into a reality.

Guiding the way: How customer journey mapping can lead to better CX

10 Aug 2021 in

Guiding the way: How customer journey mapping can lead to better CX

What if every single time you received a call from your customers, you could improve the overall customer experience (CX)? Each time they pick up the phone, you’re presented with an opportunity to collect data that could have long-term strategic benefits.

Talking the Talk: Four fast steps to driving digital transformation with Conversation Analytics

24 May 2021 in

Talking the Talk: Four fast steps to driving digital transformation with Conversation Analytics

Pulse Check: How has the travel industry started bouncing back?

9 Mar 2021 in

Pulse Check: How has the travel industry started bouncing back?

The recent announcements regarding the lifting of lockdown throughout the UK have sent ripples of optimism throughout many industries, and few more than the travel industry. This was briefly touched on in our previous Pulse Check blog, but we felt deserves its own deeper dive.

Call intelligence can be transformational to your business. Contact us today.

+44 33 3060 0118

Get in touch

Subscribe to our newsletter *Required field

0333 0600 118