News & views: Marketing

31 Jul 2024 | 9 min read

Marketing

What is call tracking and how does it work?

Ever come across call tracking before? If you haven't, you’d be forgiven for thinking it’s a way to monitor what your kids are up to. But actually, call tracking provides a variety of...

8 May 2024 | 10 min read

Marketing

Everything you need to know about call tracking

The digital revolution has brought lots of benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers...

2 May 2024 | 4 min read

Marketing

Supercharge your call centre efficiencies with ‘always-on call monitoring’ technology

Do you want a clearer picture of how your digital marketing is performing? Do you want to grow your contact centre whilst driving revenue and saving costs?

24 Apr 2024 | 3 min read

Interviews Marketing

Consumer Duty: The impact on FSI marketers

In this episode of Insights & Impact podcast, we’re delving into the effect Consumer Duty has had on marketers in the financial services and insurance sectors. We were joined by FSI...

10 Apr 2024 | 8 min read

Marketing

Optimising your marketing budget: Key factors to consider

Given the current climate, it’s no surprise marketing budgets are under close scrutiny and optimising your marketing budget is likely going to be a key area of focus. Every penny you...

3 Apr 2024 | 7 min read

Marketing

Ultimate guide to cross-selling and upselling in call centres

A conversion may be the ultimate goal of a call, but what if you could identify opportunities to increase average order value and amplify the revenue potential of each and every...

13 Mar 2024 | 2 min read

Interviews Marketing

Acing automotive marketing in 2024

In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re...

14 Feb 2024 | 3 min read

Interviews Marketing

Why marketers should be using Conversational Analytics in 2024

Welcome to the latest season of our Insights & Impact podcast! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 2024 – and...

24 Oct 2023 | 5 min read

Marketing

Insights from the experts on CRO marketing

Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle goes up a notch when it’s a case of trying to get those high-quality visitors...