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5 Feb 2025 | 4 min read
Marketing
Unlocking the secrets of customer journey analytics for better campaign performance
Marketers face constant pressure to optimise campaigns and stretch their budgets further. But with complex customer journeys and fragmented data, how can they make truly data-driven...
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4 Feb 2025 | 4 min read
PPC Marketing
How to nail PPC optimisation with AI-powered call tracking
PPC optimisation has always been a critical challenge for marketers. With increasing competition, rising costs, and limited visibility into what’s actually driving conversions,...
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30 Jan 2025 | 5 min read
Marketing
A beginner's guide to Performance Max campaigns and how to make them smarter
Google’s Performance Max campaigns are transforming how marketers approach advertising, offering an all-in-one solution to drive conversions across multiple channels. But are you...
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28 Jan 2025 | 4 min read
PPC Marketing
AI for PPC campaign optimisation: Ready to revolutionise how you work?
Managing PPC campaigns has become more complex than ever. Marketers need to juggle multiple platforms, bids, and audience signals to drive results. But what if AI could handle the...
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15 Oct 2024 | 10+ min read
Marketing
The best call tracking software for marketers
If you’re looking for the best call tracking software for marketers, you’re likely overwhelmed with all the different options. There are over 14,000 MarTech solutions on offer, which...
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2 Oct 2024 | 10+ min read
Marketing
Google Vehicle Ads and Call Tracking: Everything you need to know
The global automotive market is set to reach a whopping $6.6 trillion over the next decade. This means marketers must use all the tools available to get market share and understand...
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14 Aug 2024 | 7 min read
Marketing
4 essential call tracking metrics you should be measuring
How many calls flow through your call centre daily? Are these calls from new customers or returning ones? How did they discover your services? If you're keen to boost your contact...
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