News & Views : Marketing

14 Apr 2020 in Marketing

Ten things travel marketing teams can do during the Covid-19 crisis

The tourism industry has had its fair share of challenges over the years, but none more so than the Covid-19 crisis. While your usual marketing communications might be paused for now, there are still ways to ensure you stay in your customers' minds, and help your marketing team to develop. Here are...

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31 Mar 2020 in Marketing

[INFOGRAPHIC] 5 ways call tracking helps bring residents to care homes

The first phone call between a care home provider and someone looking for care is a crucial one. It's your opportunity to cement trust in the caller's mind, give them guidance on what they can expect from your service, and provide reassurance that they're making an informed, responsible decision.

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13 Mar 2020 in Marketing

Press play: Digital video’s long-term brand building role

According to Cisco, 82% of all web traffic will be video by 2022, and very few marketing teams don’t have it somewhere in their tactical plan.1 But why should you use it?

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4 Feb 2020 in Marketing

How to retain your customers when their renewal approaches

When you started your career, did you think you’d rely so much on meerkats and moustaches?

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4 Dec 2019 in Marketing

The phone call reigns supreme, these 10 stats prove it

Call us biased, but we can’t help but revel in the enormous power that phone calls unleash upon businesses.

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11 Nov 2019 in Marketing

How to avoid Black Friday FOMO

In 2018, in the U.S alone, Black Friday brought sales of $3.7 billion. This beat expert forecasts by nearly 70%. Of the 165m shoppers, 89m shopped both online and offline. This group alone spent $93 more than a single-channel shopper1.

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30 Oct 2019 in Marketing

Travel in 2020: How can brands stand out?

2019 has been a turbulent year in travel, with highs, lows, opportunities, and complexities. But we’re not here to unpack everything that happened with Brexit, Thomas Cook, and other major events that have caused fluctuations throughout the market. We’re looking ahead.

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1 Oct 2019 in Marketing

How does call tracking enhance your customer’s experience?

In 2019, customers have a plethora of choice on any market. So, the question is, what’s making certain brands be heard above the noise?

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17 Sep 2019 in Marketing

11 lessons for automotive dealers from 100 1-star reviews

You can’t win them all.

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