News & Views : Marketing
3 Jun 2022 in Marketing
9 reasons why your company needs accurate revenue attribution
Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it tricky to understand which specific activity triggered that all-important purchase, especially if what began as...
3 Jun 2022 in Marketing
4 Metrics That Are Guaranteed to Optimise Call Centre Performance
Imagine if you could gain focused insights into not just what you’re getting right for customers, but also into those make-or-break moments where your agents go above and beyond to cinch that deal in the nick of time.
9 Mar 2022 in Marketing
How Call Monitoring Reports Can Improve Sales
Volume of calls. Average handling time. Total sales. These are some of the ways call centres have traditionally measured success. But with technology on the market designed to make your call centres smarter, you have the opportunity to collect data that will improve sales and increase efficiency.
2 Mar 2022 in Marketing
How To Use Real-Time Call Monitoring to Optimise Call Centre Performance
Your call centre receives hundreds, if not thousands, of calls each and every day. This means you have hundreds, if not thousands, opportunities a day to collect rich data and extract insights from real customers that could revolutionise your call centre performance.
23 Feb 2022 in Marketing
How to furnish retailers with untapped insights
The pandemic ignited a home-buying frenzy. As remote working became the new normal, consumers naturally began spending more time in the comfort of their homes. Now, working dynamics have shifted and many of us have settled into hybrid working patterns, we are all spending an increasing amount of...
4 Feb 2022 in Marketing
The call centre: the travel industry’s secret weapon in 2022
After what’s been an incredibly tough few years, it appears that blue skies are finally poking through the clouds that have been looming over the travel industry.
19 Jan 2022 in Marketing
5 Reasons Why Your Company Needs Accurate Revenue Attribution
Imagine a world where you could directly attribute revenue to your marketing campaigns. With a wealth of data at the modern marketer’s fingertips, it’s never been easier to understand how and why customers convert.
6 Jan 2022 in Marketing
A Critical Tool for Accurate Attribution Tracking in 2022
Customer journeys are rarely straightforward. It’s likely that multiple customers have had multiple variations of the same journey, interacting with your marketing channels in different ways before converting. With the right attribution tools in place, you can see the full picture, from that very...
16 Dec 2021 in Marketing
No going back for retailers: why a pre-pandemic customer experience is no longer enough
There’s no business that hasn’t been significantly impacted by the pandemic. For retailers, it’s been 18 months of upheaval and uncertainty. Reduced footfall, decreased budgets and lockdowns have done no favours for the industry, presenting retailers with some of their biggest challenges to date.