News & Views : Marketing

9 reasons why your company needs accurate revenue attribution

3 Jun 2022 in

9 reasons why your company needs accurate revenue attribution

Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it tricky to understand which specific activity triggered that all-important purchase, especially if what began as...

4 Metrics That Are Guaranteed to Optimise Call Centre Performance

3 Jun 2022 in

4 Metrics That Are Guaranteed to Optimise Call Centre Performance

Imagine if you could gain focused insights into not just what you’re getting right for customers, but also into those make-or-break moments where your agents go above and beyond to cinch that deal in the nick of time.

How Call Monitoring Reports Can Improve Sales

9 Mar 2022 in

How Call Monitoring Reports Can Improve Sales

Volume of calls. Average handling time. Total sales. These are some of the ways call centres have traditionally measured success. But with technology on the market designed to make your call centres smarter, you have the opportunity to collect data that will improve sales and increase efficiency.

How To Use Real-Time Call Monitoring to Optimise Call Centre Performance

2 Mar 2022 in

How To Use Real-Time Call Monitoring to Optimise Call Centre Performance

Your call centre receives hundreds, if not thousands, of calls each and every day. This means you have hundreds, if not thousands, opportunities a day to collect rich data and extract insights from real customers that could revolutionise your call centre performance.

How to furnish retailers with untapped insights

23 Feb 2022 in

How to furnish retailers with untapped insights

The pandemic ignited a home-buying frenzy. As remote working became the new normal, consumers naturally began spending more time in the comfort of their homes. Now, working dynamics have shifted and many of us have settled into hybrid working patterns, we are all spending an increasing amount of...

The call centre: the travel industry’s secret weapon in 2022

4 Feb 2022 in

The call centre: the travel industry’s secret weapon in 2022

After what’s been an incredibly tough few years, it appears that blue skies are finally poking through the clouds that have been looming over the travel industry.

5 Reasons Why Your Company Needs Accurate Revenue Attribution

19 Jan 2022 in

5 Reasons Why Your Company Needs Accurate Revenue Attribution

Imagine a world where you could directly attribute revenue to your marketing campaigns. With a wealth of data at the modern marketer’s fingertips, it’s never been easier to understand how and why customers convert.

A Critical Tool for Accurate Attribution Tracking in 2022

6 Jan 2022 in

A Critical Tool for Accurate Attribution Tracking in 2022

Customer journeys are rarely straightforward. It’s likely that multiple customers have had multiple variations of the same journey, interacting with your marketing channels in different ways before converting. With the right attribution tools in place, you can see the full picture, from that very...

No going back for retailers: why a pre-pandemic customer experience is no longer enough

16 Dec 2021 in

No going back for retailers: why a pre-pandemic customer experience is no longer enough

There’s no business that hasn’t been significantly impacted by the pandemic. For retailers, it’s been 18 months of upheaval and uncertainty. Reduced footfall, decreased budgets and lockdowns have done no favours for the industry, presenting retailers with some of their biggest challenges to date.

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