News & Views : Marketing
28 Jul 2022 in Marketing
In contact centres, every conversation matters. But what matters in every conversation?
In an ideal world, contact centres would have the time, resources and tools available to analyse 100% of their agents’ conversations. Although there’s a difference of opinion in the industry about the levels at which quality monitoring should take place, the general rule is undeniable: a greater...
27 Jul 2022 in Marketing
How automotive dealers can plug into what their customers want
The automotive industry has seen much disruption in recent years. Dealerships are now navigating a huge shift in consumer behaviour and the sharp rise in the 'plug-in purchase'; the electric vehicle market is booming.
26 Jul 2022 in Marketing
How to pick the best analytics software for your contact centre
Every call to your business matters, and with more customers picking up the phone before making that all important sale, every conversation presents an opportunity.
19 Jul 2022 in Marketing
Infinity launches new GA4 integration beta programme: preparing you for the future today
Most of us spend huge parts of our lives planning the future. We’d be in a bit of a pickle if we didn’t, right? Like, if you didn’t make plans for your holiday abroad, for example, you’d be in a tight spot when it comes to the day of your flight and you realise your passport is out of date, you...
18 Jul 2022 in Marketing
Ultimate guide to cross-selling and upselling in call centres
A conversion may be the ultimate goal of a call, but what if you could identify opportunities to increase average order value and amplify the revenue potential of each and every customer? Call centre agents are uniquely placed to not just delight customers, but to drive additional revenue through...
11 Jul 2022 in Marketing
Top benefits and uses of call analytics for marketers
Marketing teams across industries find themselves faced with some tough questions. Chiefly, how can we deliver significant results in an increasingly competitive digital environment? The pressure is on to make each and every campaign bigger and better – more leads, more conversions, more ROI – but...
8 Jul 2022 in Marketing
Pulse Check: what impact has the pandemic had on dialling habits?
How’s your industry measuring up today compared to 2019?
5 Jul 2022 in Marketing
Top benefits of using speech analytics for contact centres
Every single time your customers pick up the phone, you’re presented with an opportunity to unearth a goldmine of data. For example, you can discover what matters to them, what motivates to purchase, and most importantly, why they’ve chosen to speak to you to meet those needs.
30 Jun 2022 in Marketing
Effective tools to enhance your sales outreach strategy
Some companies believe the more prospects they have, the better. However, pursuing incorrect types of prospects can waste valuable time, money, and resource that some of us just don’t have. That's why having a well-thought-out outreach strategy is vital to both your sales team's immediate and...