2 Jul 2018 in Digital Marketing
The first steps to driving disruptive digital agility at scale
Whether your industry is property, the automotive sector, or even call tracking, leading boards at disruptive companies understand the importance of increased digitisation combined with a feverous obsession with customer centricity. But how is this done in practice?
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11 Apr 2018 in Digital Marketing
Bridge the gap: Is there a missing link at your contact centre?
Every time someone calls your contact centre for the first time, you know nothing more about them than their phone number. An IVR may help to perform some filtering, but you’re still in the dark with regards to where they came from, what they already know, and how they got there. Establishing this...
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5 Apr 2018 in Digital Marketing
Turning complaints back into customers: The tactical solutions contact centres need
“It’s estimated that by 2030 there will be over a trillion devices connected to the internet, that’s a lot of ways for people to complain.”
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16 Mar 2018 in Digital Marketing
Six practical ways to turn your analytics team into the world’s best storytellers
The battle to get companies taking data and analytics seriously is long won. It's rare to find an enterprise business without a team of exceptionally smart analysts poring through their data looking for trends, improvements, and clues for the next steps the business needs to take. But what do you...
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25 Jan 2018 in Digital Marketing
Revolutionising your contact centres with digital optimisation
The quality of service your contact centre provides to customers is a key differentiator in the conversion, retention, and onboarding of customers. As market expectations evolve, brands will need to keep up and digital teams are expected to play an important part.
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28 Feb 2017 in Digital Marketing
Will AI kill the PPC star?
Tech analysts have been discussing Artificial Intelligence (AI) for years, but only now is it moving out of the labs and into mainstream production.
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18 Jan 2017 in Digital Marketing
How artificial intelligence is changing communications
Though it was first thought of in the early 1300s, artificial intelligence is only just becoming an everyday reality. Most smartphones have some sort of virtual assistant, Xbox One can track human movement, and self-driving cars are now hitting the streets.
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6 Oct 2014 in Digital Marketing
The Importance Of Choosing The Right Telephone Number
Choosing the right telephone number for your business is vitally important because it says a lot about you and your relationship with your customers. But if you don’t know your 01's, 02's, and 03's from your 080's and 084's or the potential costs to you and your callers, it can be a minefield.
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23 Apr 2013 in Digital Marketing
Organic Search Engine Detection Improvements | Infinity
Google is now sending a referrer of "http://www.google.com" without a search term parameter when using Secure Search in Google Chrome.
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