News & Views : Digital Marketing

The talk of tomorrow: 7 ideas to evolve your contact centre

19 Jul 2019 in

The talk of tomorrow: 7 ideas to evolve your contact centre

As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a manner that’s going to be of ongoing benefit to your customers. A great one-off campaign or an irresistible...

Safety First: Infinity is 1st to offer fully encrypted SIP calls

30 Apr 2019 in

Safety First: Infinity is 1st to offer fully encrypted SIP calls

Following two years of diligent work, we are proud to announce that Infinity is now the only call intelligence provider offering fully encrypted SIP phone calls to our clients in the UK.

The questions to ask when investing in martech

15 Apr 2019 in

The questions to ask when investing in martech

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest area of investment when it comes to a marketing department’s resources and programs1.

Update: What changes to Calling Line Identification mean to Infinity and you

10 Sep 2018 in

Update: What changes to Calling Line Identification mean to Infinity and you

A big date in our calendars is rapidly approaching, as Ofcom’s new guidelines for Calling Line Identification Features come into force this October (see more here).

Is a chatbot your omnipresent employee?

5 Sep 2018 in

Is a chatbot your omnipresent employee?

During our childhood, many of us would spend all day with friends at school, get home, and then spend all night chatting again. Some would pick up the phone and twiddle the line between their fingers. Others would continue conversations using platforms like MSN Messenger and AIM chat.

The first steps to driving disruptive digital agility at scale

2 Jul 2018 in

The first steps to driving disruptive digital agility at scale

Whether your industry is property, the automotive sector, or even call tracking, leading boards at disruptive companies understand the importance of increased digitisation combined with a feverous obsession with customer centricity. But how is this done in practice?

Bridge the gap: Is there a missing link at your contact centre?

11 Apr 2018 in

Bridge the gap: Is there a missing link at your contact centre?

Every time someone calls your contact centre for the first time, you know nothing more about them than their phone number. An IVR may help to perform some filtering, but you’re still in the dark with regards to where they came from, what they already know, and how they got there. Establishing this...

Turning complaints back into customers: The tactical solutions contact centres need

5 Apr 2018 in

Turning complaints back into customers: The tactical solutions contact centres need

“It’s estimated that by 2030 there will be over a trillion devices connected to the internet, that’s a lot of ways for people to complain.”

Six practical ways to turn your analytics team into the world’s best storytellers

16 Mar 2018 in

Six practical ways to turn your analytics team into the world’s best storytellers

The battle to get companies taking data and analytics seriously is long won. It's rare to find an enterprise business without a team of exceptionally smart analysts poring through their data looking for trends, improvements, and clues for the next steps the business needs to take. But what do you...

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