News & views : Digital Marketing

16 Aug 2023 | 5 min read

Digital Marketing

Lead Attribution: Where are your best leads really coming from?

You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to...

9 Aug 2023 | 4 min read

Digital Marketing

How to use call tracking to optimize affiliate marketing campaigns

Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean,...

24 Jul 2023 | 7 min read

Digital Marketing

The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs

What if we told you that every single call that comes into your business, whether it’s a customer service enquiry or a sales lead, contains a goldmine of data that could take your...

5 Jul 2023 | 6 min read

Interviews Digital Marketing

Partnering up to deliver delightful customer experiences

If you’re paying for a product or service, you want to see the results, right? Anybody would and that’s exactly what we help our partners do – clearly demonstrate the results they’re...

31 May 2023 | 5 min read

Digital Marketing

The importance of call center agent coaching

A wise person once said – “you learn something new every day”. When it comes to creating a more efficient call centre and five-star agents, this couldn’t be truer. With consumer...

10 May 2023 | 4 min read

Digital Marketing

Why it's important to integrate call tracking with your CRM

In an increasingly competitive consumer age, your customers want you to go the extra mile. According to our research, 84% of customers would be less likely to return to a brand after a...

19 Apr 2023 | 4 min read

Digital Marketing

The benefits of omnichannel customer service for contact centers

Customers expect everything, everywhere, all at once. Omnichannel customer service is quickly becoming the norm for consumers and according to research, while they may only represent...

12 Apr 2023 | 4 min read

Digital Marketing

Trends and predictions: The future of speech analytics

In a consumer landscape filled with fleeting and anonymous touchpoints, calls are one of the most direct engagements you’ll have with your customer. Speech analytics enables you to...

30 Jan 2023 | 5 min read

Marketing Digital Marketing

Learn to improve digital marketing ROI with Call Tracking

Whether you base your marketing success on how many leads you have in the pipeline, or the number of new customer wins, improving your bottom line is always going to be a priority. To...