News & views : Digital Marketing

6 Sep 2022 | 5 min read

Digital Marketing

How to Track Phone Call Conversions in Google Analytics

If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are...

14 Jun 2022 | 5 min read

Digital Marketing

The Best Call Centre Software Features That You Should Look For To Elevate Your Revenue

Call centre software is the secret weapon in your sales and operations arsenal. The right software solution is perfectly placed to enhance your agent training, convert customers faster...

3 Jun 2022 | 4 min read

Digital Marketing

Why Conversation Analytics is a critical piece of call centre software

In an increasingly connected world, customers have a variety of ways to get in touch. Contact forms, email, social media and even WhatsApp - you’d be forgiven for thinking that the...

3 Jun 2022 | 3 min read

Digital Marketing

Why agencies need to prove offline campaign value

Researchshows that 91% of UK marketers believe that Martech budgets will increase next year, from their current average of £533,300. And agencies are often at the forefront when it...

3 Jun 2022 | 5 min read

Digital Marketing

B2B Marketing Attribution: the ultimate guide

Customer journeys are never as simple as going from A to B. When it comes to B2B purchase decisions, it can look more like A to C, then a pit-stop at X, than R. With so many...

3 Jun 2022 | 7 min read

Digital Marketing

Call volumes show year-on-year growth through Q1 2022

At the start of the year, ourcall tracking datashowed a healthy uplift in call volumes across the travel, retail and automotive industries.

3 Jun 2022 | 7 min read

Digital Marketing

The Ultimate Guide to Attribution Model Types in 2022

Last touch attribution. Single touch attribution. Positional. Time decay. What does it all mean anyway? There are so many attribution model types available to marketers that it can be...

3 Jun 2022 | 5 min read

Digital Marketing

How To Use Marketing Attribution Software | Infinity

Change is the only constant in life, and the same can be said of marketing. With tactics, trends and technology constantly evolving, it’s important that marketers understand how...

3 Jun 2022 | 5 min read

Digital Marketing

How to Track Campaigns for Improved ROAS for eCommerce businesses

It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with a...