News & Views : PPC
31 Jul 2015 in PPC
Are you targeting your PPC to the right customers?
PPC is still the biggest single area for digital advertising, despite growth in display and social media, and accounts for 55% of overall spend. With the top spots taking up an increasing amount of search engine real estate and making competition for them more fierce, it’s more important than ever...
26 Jun 2015 in PPC
Google’s Upgraded URLs and what it means for your Infinity installation
Google’s new Upgraded URLs This new release from Google means that you no longer have to tag new keywords that you're adding to your account. The upgrade replaces the Destination URL field with a Final URL field, and creates a new field for tracking management. If you don’t use a tracking system...
19 Feb 2015 in PPC
Trends For Unlocking The Power Of Marketing Data
Data is only set to become a more important part of the marketing mix in 2015. According to recent research analytics programmes are the most effective sources of data, while the majority of businesses are planning on upping their budget for data-focused marketing.
27 Oct 2014 in PPC
Improve Your PPC Bid Management With Keyword-level Call Tracking
Keyword-level call tracking, we’re sure you’ve heard about it but do you know what it really means and why it can mean the success or failure of your PPC keyword bid management strategy.
17 Jun 2014 in PPC
PPC Campaign Success Starts By Detecting Leakage.
It’s a fact, PPC professionals need good detective skills. You could say that PPC Management is a lot like being a detective only with statistical analysis. PPC performance can be affected by many variables with one of the most common being leakage, an important factor which can make or break a...
28 Apr 2014 in PPC
"Not Provided" comes to Paid Search
By now you’ll be aware that Google have officially announced that they are bringing “not provided” to ads including pay per click (PPC) ads. So what does this mean and do we need to be concerned? The crux of this is that search data will now be withheld from paid clicks, as witnessed with SEO last...