News & Views
16 Feb 2022 in Digital Marketing
PPC: is it worth the money?
Figuring out if PPC is worth the investment is usually fairly simple for some sectors. For example, for FMCG eCommerce sites, it’s straightforward to see where each customer has come from and how much revenue each ad is generating. It’s typically one smooth journey from your PPC ad straight to...
7 Feb 2022 in Digital Marketing
Lead Attribution: Where are your best leads really coming from?
You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to find dozens more just like them?
4 Feb 2022 in News
Pulse Check: The return of the 'Big January Spike'
Following a rather flat new year in 2021, Infinity's data shows a very positive picture for travel businesses in 2022 as the annual leap in January activity has returned.
4 Feb 2022 in Marketing
The call centre: the travel industry’s secret weapon in 2022
After what’s been an incredibly tough few years, it appears that blue skies are finally poking through the clouds that have been looming over the travel industry.
31 Jan 2022 in Digital Marketing
3 reasons why phone calls need your full attention in 2022
Throughout 2021, the customer experience became the new battleground for businesses. The pandemic caused a massive shift in the way businesses operate and connect with their customers. Many businesses pumped budget into developing digital channels to satisfy new customer needs and improve the...
25 Jan 2022 in Digital Marketing
Attribution Analysis in Google Analytics: How to Use & Select The Right Model
As marketing teams seek to be more strategic in how they reach their intended audiences, there are more opportunities than ever to track campaign impact and report on real ROI. But accurate attribution depends on putting the right marketing attribution model and tools in place to support analysis.
19 Jan 2022 in Marketing
5 Reasons Why Your Company Needs Accurate Revenue Attribution
Imagine a world where you could directly attribute revenue to your marketing campaigns. With a wealth of data at the modern marketer’s fingertips, it’s never been easier to understand how and why customers convert.
14 Jan 2022 in Digital Marketing
Are retailers underestimating the power of phone calls?
To what degree long term consumer behaviour will have been affected by the pandemic is hard to predict. But there have certainly been some notable trends that have gathered pace over the last couple of years. Digital channels have continued to grow – even after restrictions were relaxed and...
6 Jan 2022 in Marketing
A Critical Tool for Accurate Attribution Tracking in 2022
Customer journeys are rarely straightforward. It’s likely that multiple customers have had multiple variations of the same journey, interacting with your marketing channels in different ways before converting. With the right attribution tools in place, you can see the full picture, from that very...