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How to Optimise ROAS Using Google AdWords in 2022

14 Mar 2022 in

How to Optimise ROAS Using Google AdWords in 2022

Marketing budgets have fallen to the lowest levels in recent history and this means savvy marketers are working harder than ever to demonstrate that their campaigns are having real impact on revenues. ROAS - return on ad spend - is one of the most popular metrics, as it measures the amount of...

How Call Monitoring Reports Can Improve Sales

9 Mar 2022 in

How Call Monitoring Reports Can Improve Sales

Volume of calls. Average handling time. Total sales. These are some of the ways call centres have traditionally measured success. But with technology on the market designed to make your call centres smarter, you have the opportunity to collect data that will improve sales and increase efficiency.

Why measuring phone calls should be integral to your marketing strategy

7 Mar 2022 in

Why measuring phone calls should be integral to your marketing strategy

UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year.

Facebook’s Conversion API – what marketers need to know

3 Mar 2022 in

Facebook’s Conversion API – what marketers need to know

Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the visibility you have of the data needed to track conversion events, optimise ads and re-target users, the stronger the...

How To Use Real-Time Call Monitoring to Optimise Call Centre Performance

2 Mar 2022 in

How To Use Real-Time Call Monitoring to Optimise Call Centre Performance

Your call centre receives hundreds, if not thousands, of calls each and every day. This means you have hundreds, if not thousands, opportunities a day to collect rich data and extract insights from real customers that could revolutionise your call centre performance.

How to furnish retailers with untapped insights

23 Feb 2022 in

How to furnish retailers with untapped insights

The pandemic ignited a home-buying frenzy. As remote working became the new normal, consumers naturally began spending more time in the comfort of their homes. Now, working dynamics have shifted and many of us have settled into hybrid working patterns, we are all spending an increasing amount of...

The PPC feedback loop: a vital tool for your marketing strategy

23 Feb 2022 in

The PPC feedback loop: a vital tool for your marketing strategy

Most marketers will already be using PPC feedback loops to some extent. An effective feedback loop is a sure way to get visibility on the elements of your PPC campaigns that are either working hard or hardly working at all.

Why call monitoring software needs to be in your tech stack in 2022

22 Feb 2022 in

Why call monitoring software needs to be in your tech stack in 2022

What if this year, you could unearth customer insights that could positively impact your long-term strategy by optimising the customer journey? If that sounds up your street, then call monitoring software is an essential tool to add to your tech stack in 2022.

Pulse Check: Calls to retailers experienced triple-digit growth

21 Feb 2022 in

Pulse Check: Calls to retailers experienced triple-digit growth

The travel sector wasn’t alone in seeing a very healthy number of calls coming in at the start of the year. Calls to retailers also experienced a bumper month in January.

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