News & views

14 Mar 2023 | 6 min read

A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

Salt and pepper. Peanut butter and jelly. Infinity and GA4. Some things in life just go together perfectly. In the digital age, customer journeys are increasingly complex, and they...

8 Mar 2023 | 4 min read

Marketing

4 tactics to increase Average Order Value in your call centre

The pressure is on for marketers and contact centre leaders to start delivering bigger and better results… with smaller budgets. When it comes to increasing revenues, you might...

1 Mar 2023 | 5 min read

Marketing

Real time customer analytics: Using insights & data to enhance CX

These days, there’s so much more to customer loyalty than delivering the goods on time and in budget. Customers expect you to provide five-star experiences across the customer journey,...

1 Mar 2023 | 1 min read

Interviews

Identifying call drivers: Insights & Impact episode 2

We bring you everything you need to know about identifying call drivers in this Insights & Impact episode. Chris Browne, our Head of Insights, discusses how our dedicated Insights &...

22 Feb 2023 | 4 min read

Marketing

Marketing ROI: What is it and why is it important?

With marketing budgets being increasingly squeezed, around 44% of marketers consider better measurement of Return on Investment (ROI) one of their top priorities. And yet for some...

20 Feb 2023 | 12 min read

News

What’s new in February 2023? Time for a Hubdate

Our ongoing mission is to help Infinity clients understand their customers, make smarter use of their budgets, and enjoy a smooth experience while doing so.

13 Feb 2023 | 2 min read

Interviews Marketing

How to leverage call insights to optimise B2B PR

B2B PR can be a huge growth driver – when you get it right. But, at a time when marketing budgets are super stretched, justifying spend on what is sometimes considered a “nice to have”...

8 Feb 2023 | 6 min read

Marketing

How to track, measure & improve call centre agent performance

What’s on your contact centre wish list for 2023? Faster training, reduced agent churn, increased customer satisfaction and boosted revenues? If you’re keen to transform your...

1 Feb 2023 | 4 min read

Marketing

How to use call deflection to enhance the customer experience

In an increasingly digital age, customers expect brands to raise the bar if you want their business. When it comes to gaining a competitive advantage, customer experiences are the new...