News & Views
3 Dec 2020 in Interviews
[Podcast] Connecting insurance marketing to the things your customers care about
Our Insurance Marketing Podcast shines a spotlight on Vicky Pont this week. Vicky is Digital Marketing Manager at the small business, freelancer, and contractor insurance broker, PolicyBee.
24 Nov 2020 in Marketing
[PODCAST] Pendragon & Infinity's tips for finding a new digital gear in automotive
Despite the challenges of 2020, people all over the world still dream of wrapping their fingers around the steering wheel of a brand new vehicle. The smell of a fresh car lingering faint in the air as they wind down the windows of a sleek, elegant dream mobile, one which practically and...
17 Nov 2020 in Interviews
[Podcast] Uncovering growth opportunities for insurers through Covid
This episode of Infinity's Insurance Marketing Podcast features Matt Tomkin. Matt is now the Founder and Director of Tao Digital Marketing, an agency that has been helping insurance brands identify chances for growth during the challenges of 2020.
9 Nov 2020 in News
The next page: Infinity launches groundbreaking integration for Facebook and Instagram
In 2020, for the first time ever, most of the world’s population use social media.1 Yet many social media marketers whose campaigns led to successful, high value phone calls were unable to reliably attribute those calls back to their campaigns. Every day, millions of calls are made to businesses...
5 Nov 2020 in Interviews
[Podcast] Building a brand your customers can rely on in insurance
This episode of Infinity's Insurance Marketing Podcast features Honor Clement-Hayes, who was featured in The Drum's 50 Under 30 Women in Digital and was the winner of the Young Marketer of the Year at the Insurance Marketing & PR Awards. She is now the Brand Manager at Ticker, a next-generation...
30 Oct 2020 in Interviews
[Podcast] How affiliates are helping insurance marketers in 2020
Our latest episode of the Insurance Marketing Podcast sees Alex Parmer-Yee, Client Partner at Awin, the global affiliate network. Awin is trusted across many industries, with Alex specialising in the financial sector and using his years of experience to help many of their clients navigate the...
29 Oct 2020 in Digital Marketing
Five Tips For Making The Most Of Your Business’s Digital Footprint
Conducting business in retail today means competing with the entire world. This is why it is important to have a strong digital footprint to help connect your business with potential and existing customers. This may seem straightforward: You have your website setup, right? But can you really be...
22 Oct 2020 in Interviews
[PODCAST] Why you benefit from an elevated customer experience
As a client, giving you the best service we can matters an awful lot to us. So much so, that at this year's UK Business Technology Awards we were announced as the Software as a Service (SaaS) Company of the Year for how we have worked closely with clients throughout 2020.
6 Oct 2020 in Digital Marketing
Untangling the messy middle: Three Steps to take today
It used to be so simple. In halcyon days gone by, people would see an ad or realise they had a need, and start along a clear and linear path to purchase. For sales and marketers, it was easier to follow the funnel and make improvements. Then the 'messy middle' came along... What is the messy...