News & Views
15 Sep 2020 in Digital Marketing
What are Call Tracking Metrics and why do you need them?
Call tracking providers often wax lyrical about how their “call tracking metrics” can help you save money. You’ll see claims of having optimised PPC spend, or how they were able to reduce operational costs. But what exactly are these call tracking metrics that Infinity provides, and how can you...
7 Sep 2020 in Interviews
Time to change: How WMG came through the first wave of COVID-19 even stronger
The impact of COVID-19 on many industries was profound. Almost overnight, many revenue streams were closed off. With no timetable to normality forthcoming, the road back was not clear either. The knock-on effect for agencies serving these industries was considerable.
12 Aug 2020 in Digital Marketing
Infinity’s HubSpot integration: Connect calls to campaigns today!
One of our most requested integrations of all time is now live. With over 50,000 companies using it, including many Infinity clients, we are proud to welcome HubSpot to our range of tech partners.
23 Jul 2020 in News
A note from the CEO: Major promotions reward outstanding performance
Infinity CEO Warren Newbert announces major promotions after his first three months at the helm.
14 Jul 2020 in Digital Marketing
Local Business Listings: Improving yours in 2020
How often is it that a relatively simple, often one-time effort, could significantly enhance your SEO campaign’s effectiveness? Even more so in the time of a pandemic. A local business listing may not be the biggest mountain to climb in your digital strategy, but its reward-to-effort ratio makes it...
23 Jun 2020 in News
Agency Director joins Infinity: The first 90 days...
What happens when you join a new company and immediately have to lead a team from lockdown? Matthew Whiteway gives some thoughts and lessons from his first 90 days at Infinity...
15 Jun 2020 in Marketing
Pulse check: Which industries are people calling again?
Infinity tracks millions of phone calls every month, and last week saw our highest volume of calls on record, beating our previous record by 9.5%. This is great news for us as a trusted call tracking provider, but we don’t exist in a bubble.
3 Jun 2020 in Interviews
[Podcast] The secret optimization ingredient for insurance marketers post-COVID
I tried to interview two guests in two minutes. I didn't quite achieve it, but it was pretty close.
1 Jun 2020 in News
Infinity announces new CEO: Warren Newbert
As the founder of Infinity, and its CEO for ten years, it’s an honour to announce that Warren Newbert has agreed to step up and take the role of Infinity CEO going forward.