News & Views

What are Call Tracking Metrics and why do you need them?

15 Sep 2020 in

What are Call Tracking Metrics and why do you need them?

Call tracking providers often wax lyrical about how their “call tracking metrics” can help you save money. You’ll see claims of having optimised PPC spend, or how they were able to reduce operational costs. But what exactly are these call tracking metrics that Infinity provides, and how can you...

Time to change: How WMG came through the first wave of COVID-19 even stronger

7 Sep 2020 in

Time to change: How WMG came through the first wave of COVID-19 even stronger

The impact of COVID-19 on many industries was profound. Almost overnight, many revenue streams were closed off. With no timetable to normality forthcoming, the road back was not clear either. The knock-on effect for agencies serving these industries was considerable.

Infinity’s HubSpot integration: Connect calls to campaigns today!

12 Aug 2020 in

Infinity’s HubSpot integration: Connect calls to campaigns today!

One of our most requested integrations of all time is now live. With over 50,000 companies using it, including many Infinity clients, we are proud to welcome HubSpot to our range of tech partners.

A note from the CEO: Major promotions reward outstanding performance

23 Jul 2020 in

A note from the CEO: Major promotions reward outstanding performance

Infinity CEO Warren Newbert announces major promotions after his first three months at the helm.

Local Business Listings: Improving yours in 2020

14 Jul 2020 in

Local Business Listings: Improving yours in 2020

How often is it that a relatively simple, often one-time effort, could significantly enhance your SEO campaign’s effectiveness? Even more so in the time of a pandemic. A local business listing may not be the biggest mountain to climb in your digital strategy, but its reward-to-effort ratio makes it...

Agency Director joins Infinity: The first 90 days...

23 Jun 2020 in

Agency Director joins Infinity: The first 90 days...

What happens when you join a new company and immediately have to lead a team from lockdown? Matthew Whiteway gives some thoughts and lessons from his first 90 days at Infinity...

Pulse check: Which industries are people calling again?

15 Jun 2020 in

Pulse check: Which industries are people calling again?

Infinity tracks millions of phone calls every month, and last week saw our highest volume of calls on record, beating our previous record by 9.5%. This is great news for us as a trusted call tracking provider, but we don’t exist in a bubble.

[Podcast] The secret optimization ingredient for insurance marketers post-COVID

3 Jun 2020 in

[Podcast] The secret optimization ingredient for insurance marketers post-COVID

I tried to interview two guests in two minutes. I didn't quite achieve it, but it was pretty close.

Infinity announces new CEO: Warren Newbert

1 Jun 2020 in

Infinity announces new CEO: Warren Newbert

As the founder of Infinity, and its CEO for ten years, it’s an honour to announce that Warren Newbert has agreed to step up and take the role of Infinity CEO going forward.

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