News & Views

Infinity Brand Showcase at Performance In Travel, Hurlingham Club, London

6 Mar 2012 in

Infinity Brand Showcase at Performance In Travel, Hurlingham Club, London

Come and pick up your Passport to Infinity! On the 13th March we will be at the Performance In Travel Marketing Conference, held in the Hurlingham Club, London. There will be expert speakers focusing exclusively on the travel and leisure verticals and it will be a great place to meet up with well...

Google Chrome Pre-fetching impacts Analytics

22 Feb 2012 in

Google Chrome Pre-fetching impacts Analytics

Pre-fetching is a technique used to pre-empt which links a user is likely to click, the browser requests the pages it thinks the user is going to click on and loads them in the background.

We’re back at Earls Court -TFM&A show on 28th and 29th February

14 Feb 2012 in

We’re back at Earls Court -TFM&A show on 28th and 29th February

Technology For Marketing & Advertising (TFM&A) is the UK industry's largest and longest running event, it’s the show to attend to enhance your advertising and marketing strategy – and you won’t be able to miss us and our shiny neon pink stand! Come and have a chat about our advanced call tracking...

How Google Smashed Everyone's Crystal Balls (In One Month)

31 Jan 2012 in

How Google Smashed Everyone's Crystal Balls (In One Month)

At the beginning of the month, eConsultancy published a blog post in which they asked various search experts to give their predictions for what was going to happen in 2012 . Less than a month later, Google's pretty much done everything people had foreseen for the whole year.

Infinity sponsors The Travel Technology Europe Show, London

21 Jan 2012 in

Infinity sponsors The Travel Technology Europe Show, London

We will also be attending the show on both days, so why don’t you come along to stand C7 and say hi - you won’t be able to miss our shiny neon pink stand! We’ll be on hand to answer any questions you may have about our advanced call tracking and how we can track your customer’s journey from online,...

Re-Land Enhancements

18 Jan 2012 in

Re-Land Enhancements

All tracking systems will report slightly differently due to the way they work technically, for example, Google Analytics (GA) uses 30 minute sessions, where as we look at visitor landings from different marketing sources, which we feel is a more useful marketing measurement. For example, if a...

Merry Christmas & A Happy New Year From Infinity!

19 Dec 2011 in

Merry Christmas & A Happy New Year From Infinity!

2011 has been a really exciting year for us, and we've gone from strength to strength. We'd like to thank all of you for being part of that.

Why online booking systems aren't enough

30 Nov 2011 in

Why online booking systems aren't enough

Phone calls are annoying. They're time-consuming, they don't provide useful metrics in the same way online booking does, and you need someone at the other and of the line to answer them. Nevertheless, customers in some industries still insist on using the phone to make orders. There's a good...

Unperforming or performing just fine?

28 Nov 2011 in

Unperforming or performing just fine?

Speaking at the Small Fish Big Ocean World Travel Market Pitch Night recently, as reported on Travolution, Leith Stevens (CEO of Flextrip) and Florian Harkort, (CEO of Pocket Village) gave a provocative speech saying that despite being worth £50bn every year, the tours and activities sector was...

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