News & Views

5 years ago today...

13 Oct 2015 in

5 years ago today...

...Infinity launched the most advanced call tracking solution in the world at the JUMP expo. Now we are routing millions of business minutes through the Infinity platform.

Is Your Call Tracking Really Integrated into Google Analytics?

27 Aug 2015 in

Is Your Call Tracking Really Integrated into Google Analytics?

To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking analytics company will tell you that their service does this.

Are you targeting your PPC to the right customers?

31 Jul 2015 in

Are you targeting your PPC to the right customers?

PPC is still the biggest single area for digital advertising, despite growth in display and social media, and accounts for 55% of overall spend. With the top spots taking up an increasing amount of search engine real estate and making competition for them more fierce, it’s more important than ever...

Beyond Last Click - Infinity Tracking Whitepaper

30 Jul 2015 in

Beyond Last Click - Infinity Tracking Whitepaper

Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.

Is your data quality threatening your CRM?

30 Jun 2015 in

Is your data quality threatening your CRM?

Managing your CRM efficiently and appropriately is essential to maintaining positive customer relationships, correctly allocating account or client management resources and accurately attributing sales.

Google’s Upgraded URLs and what it means for your Infinity installation

26 Jun 2015 in

Google’s Upgraded URLs and what it means for your Infinity installation

Google’s new Upgraded URLs This new release from Google means that you no longer have to tag new keywords that you're adding to your account. The upgrade replaces the Destination URL field with a Final URL field, and creates a new field for tracking management. If you don’t use a tracking system...

What are Robo-Diallers?

19 Jun 2015 in

What are Robo-Diallers?

A robo-dialler (also referred to as auto-dialler) is an electronic device or software that automatically dials telephone numbers. Once the call has been answered, the robo-dialler either plays a recorded message or connects the call to a live person.

Clearer call rates from 1st July 2015

1 Jun 2015 in

Clearer call rates from 1st July 2015

Changes to Freephone Numbers

Infinity sponsors Salesforce World Tour London 21st May 2015

20 May 2015 in

Infinity sponsors Salesforce World Tour London 21st May 2015

Infinity will be at the Excel Centre, London on Thursday launching the new Infinity Caller Insight App for Salesforce, a real game changer in the way an organisation can deal with inbound sales calls.

Call intelligence can be transformational to your business. Contact us today.

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