News & Views

How are smartphones affecting the automotive buying cycle?

21 Feb 2017 in

How are smartphones affecting the automotive buying cycle?

Recently we looked at how the automotive buying cycle is changing and, according to Google's Drive to Decide report, online research is bigger than ever before. Thanks to developments in mobile and online technologies, auto-shoppers focus more and more on their own research, which is increasingly...

Streamline sales training and quality assurance with Infinity Eavesdrop

16 Feb 2017 in

Streamline sales training and quality assurance with Infinity Eavesdrop

Our developers are constantly working on new ways to make the Infinity PBX offering the best all-round call centre solution for your business. What’s more, we use our tool internally which means we perfectly understand the needs and demands that our customers have for our product.

How does online research influence automotive buyers?

7 Feb 2017 in

How does online research influence automotive buyers?

62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they can find their new car without having to leave the comfort of their chair.

Infographic: Powerful PPC Insights into the UK Healthcare Industry

3 Feb 2017 in

Infographic: Powerful PPC Insights into the UK Healthcare Industry

According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total healthcare expenditure in the UK.

Gen Z: Move over Millennials - the new kids are in town

1 Feb 2017 in

Gen Z: Move over Millennials - the new kids are in town

Just as we got the hang of marketing for Millennials, Generation Z (Gen Z) announced their arrival.

2017: The Year of the Customer

25 Jan 2017 in

2017: The Year of the Customer

2017 is set to be an eventful year for the marketing world.

Healthcare Industry Trends: Why Healthcare Practices Should Track Calls to Succeed

23 Jan 2017 in

Healthcare Industry Trends: Why Healthcare Practices Should Track Calls to Succeed

According to Google, 88% of people looking for health information start their research online via search engines. Thanks to the internet, patients are becoming more empowered to make their own decisions on where to obtain their healthcare.

Bing Ads has now rolled out Upgraded URLs globally

20 Jan 2017 in

Bing Ads has now rolled out Upgraded URLs globally

Bing’s global roll out of upgraded URLs means that you will no longer need to tag new keywords when adding them to your Bing account.

How could the latest Google updates affect your business?

19 Jan 2017 in

How could the latest Google updates affect your business?

Mobile and local search have been the subjects of much discussion recently, and these new updates from Google certainly serve to reinforce their importance. However, they also pose a threat to call tracking and attribution, especially for Infinity clients that have carefully set up tracked phone...

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