27 Aug 2015 in Marketing
Is Your Call Tracking Really Integrated into Google Analytics?
To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking analytics company will tell you that their service does this.
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31 Jul 2015 in PPC
Are you targeting your PPC to the right customers?
PPC is still the biggest single area for digital advertising, despite growth in display and social media, and accounts for 55% of overall spend. With the top spots taking up an increasing amount of search engine real estate and making competition for them more fierce, it’s more important than ever...
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30 Jul 2015 in Marketing
Beyond Last Click - Infinity Tracking Whitepaper
Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.
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30 Jun 2015 in Marketing
Is your data quality threatening your CRM? | Infinity
Managing your CRM efficiently and appropriately is essential to maintaining positive customer relationships, correctly allocating account or client management resources and accurately attributing sales.
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25 Feb 2015 in Marketing
Personalising User Experience To Maximise ROI
Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy, there’s a Catch 22 issue to deal with first. Over 90% of internet users worry about online privacy, yet 73% prefer to...
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24 Feb 2015 in Marketing
Creating Effective Integrated SEO Campaigns In 2015
In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms. At the same time, although digital marketing budgets are set to rise by 17% in 2015, most of this is focused on customer experience technology, such as...
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19 Feb 2015 in PPC
Trends For Unlocking The Power Of Marketing Data
Data is only set to become a more important part of the marketing mix in 2015. According to recent research analytics programmes are the most effective sources of data, while the majority of businesses are planning on upping their budget for data-focused marketing.
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27 Oct 2014 in PPC
Improve Your PPC Bid Management With Call Tracking
Keyword-level call tracking, we’re sure you’ve heard about it but do you know what it really means and why it can mean the success or failure of your PPC keyword bid management strategy.
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6 Oct 2014 in Digital Marketing
The Importance Of Choosing The Right Telephone Number
Choosing the right telephone number for your business is vitally important because it says a lot about you and your relationship with your customers. But if you don’t know your 01's, 02's, and 03's from your 080's and 084's or the potential costs to you and your callers, it can be a minefield.
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