News & Views

Personalising User Experience To Maximise ROI

25 Feb 2015 in

Personalising User Experience To Maximise ROI

Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy, there’s a Catch 22 issue to deal with first. Over 90% of internet users worry about online privacy, yet 73% prefer to...

Creating Effective Integrated SEO Campaigns In 2015

24 Feb 2015 in

Creating Effective Integrated SEO Campaigns In 2015

In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms. At the same time, although digital marketing budgets are set to rise by 17% in 2015, most of this is focused on customer experience technology, such as...

Trends For Unlocking The Power Of Marketing Data

19 Feb 2015 in

Trends For Unlocking The Power Of Marketing Data

Data is only set to become a more important part of the marketing mix in 2015. According to recent research analytics programmes are the most effective sources of data, while the majority of businesses are planning on upping their budget for data-focused marketing.

Improve Your PPC Bid Management With Call Tracking

27 Oct 2014 in

Improve Your PPC Bid Management With Call Tracking

Keyword-level call tracking, we’re sure you’ve heard about it but do you know what it really means and why it can mean the success or failure of your PPC keyword bid management strategy.

The Importance Of Choosing The Right Telephone Number

6 Oct 2014 in

The Importance Of Choosing The Right Telephone Number

Choosing the right telephone number for your business is vitally important because it says a lot about you and your relationship with your customers. But if you don’t know your 01's, 02's, and 03's from your 080's and 084's or the potential costs to you and your callers, it can be a minefield.

Video: Empowering Your Sales Team With Real-time Caller Insight

22 Sep 2014 in

Video: Empowering Your Sales Team With Real-time Caller Insight

Recently Infinity’s CEO Paul Walsh gave a keynotes talk, discussing how real-time caller insight can transform the way a sales team or call centre interact with customers, leading to a dramatic increase in call satisfaction and sales value.

Fact: Your Telephones Are Losing You Business!

15 Sep 2014 in

Fact: Your Telephones Are Losing You Business!

Now that I've got your attention, the bad news is that this is only going to get worse unless you take action now! So why is this applicable to your business and does it matter anyway as you could question if the landline still has a place in today’s business environment?

PPC Campaign Success Starts By Detecting Leakage.

17 Jun 2014 in

PPC Campaign Success Starts By Detecting Leakage.

It’s a fact, PPC professionals need good detective skills. You could say that PPC Management is a lot like being a detective only with statistical analysis. PPC performance can be affected by many variables with one of the most common being leakage, an important factor which can make or break a...

SEO Data is Dead

30 Sep 2013 in

SEO Data is Dead

As of now this means that SEO keyword data is no longer available to any analytics packages, including Google Analytics and unfortunately Infinity.

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