News & views
- Categories:
- All
- Call tracking
- Digital Marketing
- Interviews
- Marketing
- News
- PPC

16 May 2017 | 3 min read
Marketing
Get a 360-degree view of your customer buying journey with advanced call intelligence
The importance of call tracking was validated back in 2014 when Google launched Website Call Conversions to prove that clicks from Google AdWords ads drive calls for businesses.
Read more

11 May 2017 | 3 min read
Marketing
How does call tracking improve the customer experience?
By 2020, customer experience will overtake price and product as the key brand differentiator. In fact, it's estimated that 86% of buyers will pay more for a better customer experience.
Read more

3 May 2017 | 4 min read
Marketing
3 Immediate Ways to Align Sales and Marketing in 2017
Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for...
Read more

28 Apr 2017 | 3 min read
PPC
Accurately attributing your PPC leads
The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.
Read more

27 Apr 2017 | 2 min read
Marketing
7 ways that call tracking will improve your marketing campaigns
Your call data tells you so much more than just the number of people who are calling your business.
Read more

4 Apr 2017 | 1 min read
Marketing
Infographic: Why travel businesses need call tracking to succeed
If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to...
Read more

24 Mar 2017 | 3 min read
Marketing
Sales and Marketing Working Together With Call Tracking
92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.
Read more