News & Views

How motoring Millennials are transforming the automotive industry

23 Nov 2016 in

How motoring Millennials are transforming the automotive industry

It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently released the ‘Drive to Decide’ report, which suggests that, rather than destroying the industry, Millennials are...

Infinity Double Click Integration | Infinity Call Tracking

17 Oct 2016 in

Infinity Double Click Integration | Infinity Call Tracking

This innovative feature allows you to identify the value your display advertising campaigns are delivering in terms of offline conversions.

Meet The Tech That Helps Your Marketing

4 Oct 2016 in

Meet The Tech That Helps Your Marketing

Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.

Understand how to unlock your call data and measure your marketing spend

6 Apr 2016 in

Understand how to unlock your call data and measure your marketing spend

How are you measuring your B2B marketing effectiveness?

Infinity launch the new Knowledge Base

15 Mar 2016 in

Infinity launch the new Knowledge Base

At Infinity we are always working on improving and developing new functions and features in our Portal but it doesn’t stop there. We want to ensure our users have all the support they need at their fingers tips, that is why we have recently re-designed the support site and are proud to launch the...

What data should you forget about measuring?

4 Dec 2015 in

What data should you forget about measuring?

Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.

Is Your Call Tracking Really Integrated into Google Analytics?

27 Aug 2015 in

Is Your Call Tracking Really Integrated into Google Analytics?

To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking analytics company will tell you that their service does this.

Are you targeting your PPC to the right customers?

31 Jul 2015 in

Are you targeting your PPC to the right customers?

PPC is still the biggest single area for digital advertising, despite growth in display and social media, and accounts for 55% of overall spend. With the top spots taking up an increasing amount of search engine real estate and making competition for them more fierce, it’s more important than ever...

Beyond Last Click - Infinity Tracking Whitepaper

30 Jul 2015 in

Beyond Last Click - Infinity Tracking Whitepaper

Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.

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