News & Views
24 Aug 2017 in Marketing
Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking
According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls convert 25-40% of the time.1
18 Aug 2017 in Interviews
Your secret weapon(s): Why your agency's tech stack matters to you
Your agency is an extension of your brand, they represent you, speak for you, and work for you. Therefore, the software and tech solutions they bring to the table need to be considered and consulted upon when deciding who to partner with.
11 Aug 2017 in Marketing
3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams
Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint marketing sales funnel, and ideally increase calls that generate sales conversions and revenue.
28 Jul 2017 in PPC
Google AdWords: What's new, and what does it mean to you?
If you're a frequent user of Google AdWords, you may have noticed the gradual rollout of their new interface as it's tested with select advertisers.
18 Jul 2017 in Marketing
The Real Future Of Artificial Intelligence
"AI is the new electricity! Electricity transformed countless industries; AI will now do the same." Andrew Ng, co-founder of Coursera, and Stanford AI Professor
11 Jul 2017 in Marketing
The Future Of Mobile Marketing: Highlights From #MMSMobile
London's sweltering Summer weather wasn't enough to deter hundreds of leading mobile marketers from attending the London leg of the Modern Marketing Summit last Thursday.
3 Jul 2017 in Marketing
3 Steps To Sculpting An Effective Customer Journey On Mobile
Global mobile usage is expected to pass 4.5 billion people by the end of next year, according to eMarketer1. It is therefore seen by many as the next great revenue channel to tap into, but Forrester reports that it currently only accounts for 9% of online sales (1.5% overall) in Western Europe2....
29 Jun 2017 in Marketing
Google Attribution – Is It Enough For You?
The announcement of Google Attribution at Google Marketing Next is good news for every marketer who wants to understand where their customers have come from. But not every marketer is equal, and neither are their needs.
27 Jun 2017 in Marketing
3 ways to achieve growth through attribution
Accurate multichannel attribution is critical to business growth. Why? Because this is how you gain the unique insight into the customer journey you need to help you attract more customers and retain those you already converted.