News & Views
26 Jun 2015 in PPC
Google’s Upgraded URLs and what it means for your Infinity installation
Google’s new Upgraded URLs This new release from Google means that you no longer have to tag new keywords that you're adding to your account. The upgrade replaces the Destination URL field with a Final URL field, and creates a new field for tracking management. If you don’t use a tracking system...
19 Jun 2015 in Digital Marketing
What are Robo-Diallers?
A robo-dialler (also referred to as auto-dialler) is an electronic device or software that automatically dials telephone numbers. Once the call has been answered, the robo-dialler either plays a recorded message or connects the call to a live person.
1 Jun 2015 in Digital Marketing
Clearer call rates from 1st July 2015
Changes to Freephone Numbers
20 May 2015 in News
Infinity sponsors Salesforce World Tour London 21st May 2015
Infinity will be at the Excel Centre, London on Thursday launching the new Infinity Caller Insight App for Salesforce, a real game changer in the way an organisation can deal with inbound sales calls.
25 Feb 2015 in Marketing
Personalising User Experience To Maximise ROI
Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy, there’s a Catch 22 issue to deal with first. Over 90% of internet users worry about online privacy, yet 73% prefer to...
24 Feb 2015 in Marketing
Creating Effective Integrated SEO Campaigns In 2015
In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms. At the same time, although digital marketing budgets are set to rise by 17% in 2015, most of this is focused on customer experience technology, such as...
19 Feb 2015 in PPC
Trends For Unlocking The Power Of Marketing Data
Data is only set to become a more important part of the marketing mix in 2015. According to recent research analytics programmes are the most effective sources of data, while the majority of businesses are planning on upping their budget for data-focused marketing.
19 Jan 2015 in Digital Marketing
We Are Continuing To Ensure Your Data Is Kept Secure
If you are using Internet Explorer 6 you will no longer be able to access the Infinity Portal or APIs from 16th February, due to planned changes to secure an identified security weakness. Internet Explorer 6 only supports outdated SSL ciphers, which is no longer supported by Microsoft, and contains...
27 Oct 2014 in PPC
Improve Your PPC Bid Management With Keyword-level Call Tracking
Keyword-level call tracking, we’re sure you’ve heard about it but do you know what it really means and why it can mean the success or failure of your PPC keyword bid management strategy.