25 Apr 2012 in News
Why You Are Getting Attribution Wrong
In the recent Econsultancy Report Marketing Attribution: Valuing the Customer Journey, Bill Kee, Product Manager for Google Analytics points out that although only 14% of businesses think that last-click attribution is effective, more than half of those who are doing conversion attribution are...
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4 Apr 2012 in News
The way the EU cookie law crumbles
Confusion reigns, despite the fact that the ICO (the Information Commissioner's Office - the agency who will be responsible for enforcing the law) issued guidance on the new law in December, and that the Government Digital Service (GDS) have said how they are intending to comply. In fact, a lot of...
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4 Apr 2012 in News
Advanced Web Metrics with Google Analytics - Out now
Brian Clifton’s new book, Advanced Web Metrics with Google Analytics is out now. You can order your copy from Amazon today.
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6 Mar 2012 in News
Infinity Brand Showcase at Performance In Travel, Hurlingham Club, London
Come and pick up your Passport to Infinity! On the 13th March we will be at the Performance In Travel Marketing Conference, held in the Hurlingham Club, London. There will be expert speakers focusing exclusively on the travel and leisure verticals and it will be a great place to meet up with well...
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22 Feb 2012 in News
Google Chrome Pre-fetching impacts Analytics
Pre-fetching is a technique used to pre-empt which links a user is likely to click, the browser requests the pages it thinks the user is going to click on and loads them in the background.
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14 Feb 2012 in News
We’re back at Earls Court -TFM&A show on 28th and 29th February
Technology For Marketing & Advertising (TFM&A) is the UK industry's largest and longest running event, it’s the show to attend to enhance your advertising and marketing strategy – and you won’t be able to miss us and our shiny neon pink stand! Come and have a chat about our advanced call tracking...
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31 Jan 2012 in News
How Google Smashed Everyone's Crystal Balls (In One Month)
At the beginning of the month, eConsultancy published a blog post in which they asked various search experts to give their predictions for what was going to happen in 2012 . Less than a month later, Google's pretty much done everything people had foreseen for the whole year.
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21 Jan 2012 in News
Infinity sponsors The Travel Technology Europe Show, London
We will also be attending the show on both days, so why don’t you come along to stand C7 and say hi - you won’t be able to miss our shiny neon pink stand! We’ll be on hand to answer any questions you may have about our advanced call tracking and how we can track your customer’s journey from online,...
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18 Jan 2012 in News
Re-Land Enhancements
All tracking systems will report slightly differently due to the way they work technically, for example, Google Analytics (GA) uses 30 minute sessions, where as we look at visitor landings from different marketing sources, which we feel is a more useful marketing measurement. For example, if a...
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