News & Views
25 Feb 2015 in Marketing
Personalising User Experience To Maximise ROI
Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy, there’s a Catch 22 issue to deal with first. Over 90% of internet users worry about online privacy, yet 73% prefer to...
24 Feb 2015 in Marketing
Creating Effective Integrated SEO Campaigns In 2015
In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms. At the same time, although digital marketing budgets are set to rise by 17% in 2015, most of this is focused on customer experience technology, such as...
19 Feb 2015 in PPC
Trends For Unlocking The Power Of Marketing Data
Data is only set to become a more important part of the marketing mix in 2015. According to recent research analytics programmes are the most effective sources of data, while the majority of businesses are planning on upping their budget for data-focused marketing.
19 Jan 2015 in Digital Marketing
We Are Continuing To Ensure Your Data Is Kept Secure
If you are using Internet Explorer 6 you will no longer be able to access the Infinity Portal or APIs from 16th February, due to planned changes to secure an identified security weakness. Internet Explorer 6 only supports outdated SSL ciphers, which is no longer supported by Microsoft, and contains...
27 Oct 2014 in PPC
Improve Your PPC Bid Management With Keyword-level Call Tracking
Keyword-level call tracking, we’re sure you’ve heard about it but do you know what it really means and why it can mean the success or failure of your PPC keyword bid management strategy.
6 Oct 2014 in Digital Marketing
The Importance Of Choosing The Right Telephone Number
Choosing the right telephone number for your business is vitally important because it says a lot about you and your relationship with your customers. But if you don’t know your 01's, 02's, and 03's from your 080's and 084's or the potential costs to you and your callers, it can be a minefield.
22 Sep 2014 in Marketing
Video: Empowering Your Sales Team With Real-time Caller Insight
Recently Infinity’s CEO Paul Walsh gave a keynotes talk, discussing how real-time caller insight can transform the way a sales team or call centre interact with customers, leading to a dramatic increase in call satisfaction and sales value.
18 Sep 2014 in Marketing
Infinity Sponsors The Festival Of Marketing
The Festival of Marketing is a celebration of the exhilarating marketing industry in all its glory and Infinity are proud to be a sponsor at the event.
15 Sep 2014 in Marketing
Fact: Your Telephones Are Losing You Business!
Now that I've got your attention, the bad news is that this is only going to get worse unless you take action now! So why is this applicable to your business and does it matter anyway as you could question if the landline still has a place in today’s business environment?