News & Views
22 Feb 2012 in News
Google Chrome Pre-fetching impacts Analytics
Pre-fetching is a technique used to pre-empt which links a user is likely to click, the browser requests the pages it thinks the user is going to click on and loads them in the background.
14 Feb 2012 in News
We’re back at Earls Court -TFM&A show on 28th and 29th February
Technology For Marketing & Advertising (TFM&A) is the UK industry's largest and longest running event, it’s the show to attend to enhance your advertising and marketing strategy – and you won’t be able to miss us and our shiny neon pink stand! Come and have a chat about our advanced call tracking...
31 Jan 2012 in News
How Google Smashed Everyone's Crystal Balls (In One Month)
At the beginning of the month, eConsultancy published a blog post in which they asked various search experts to give their predictions for what was going to happen in 2012 . Less than a month later, Google's pretty much done everything people had foreseen for the whole year.
21 Jan 2012 in News
Infinity sponsors The Travel Technology Europe Show, London
We will also be attending the show on both days, so why don’t you come along to stand C7 and say hi - you won’t be able to miss our shiny neon pink stand! We’ll be on hand to answer any questions you may have about our advanced call tracking and how we can track your customer’s journey from online,...
18 Jan 2012 in News
All tracking systems will report slightly differently due to the way they work technically, for example, Google Analytics (GA) uses 30 minute sessions, where as we look at visitor landings from different marketing sources, which we feel is a more useful marketing measurement. For example, if a...
19 Dec 2011 in News
Merry Christmas & A Happy New Year From Infinity!
2011 has been a really exciting year for us, and we've gone from strength to strength. We'd like to thank all of you for being part of that.
30 Nov 2011 in News
Why online booking systems aren't enough
Phone calls are annoying. They're time-consuming, they don't provide useful metrics in the same way online booking does, and you need someone at the other and of the line to answer them. Nevertheless, customers in some industries still insist on using the phone to make orders. There's a good...
28 Nov 2011 in News
Unperforming or performing just fine?
Speaking at the Small Fish Big Ocean World Travel Market Pitch Night recently, as reported on Travolution, Leith Stevens (CEO of Flextrip) and Florian Harkort, (CEO of Pocket Village) gave a provocative speech saying that despite being worth £50bn every year, the tours and activities sector was...
16 Nov 2011 in News
Happy birthday to us!
Today, we are celebrating our first birthday. After two years of hard work developing our next generation call tracking solution, setting up the company back in March 2010, Infinity was ready to be launched into the market last November. A year on and it has been adopted by three of the largest...