News & Views

Gen Z: Move over Millennials - the new kids are in town

1 Feb 2017 in

Gen Z: Move over Millennials - the new kids are in town

Just as we got the hang of marketing for Millennials, Generation Z (Gen Z) announced their arrival.

2017: The Year of the Customer

25 Jan 2017 in

2017: The Year of the Customer

2017 is set to be an eventful year for the marketing world.

Healthcare Industry Trends: Why Healthcare Practices Should Track Calls to Succeed

23 Jan 2017 in

Healthcare Industry Trends: Why Healthcare Practices Should Track Calls to Succeed

According to Google, 88% of people looking for health information start their research online via search engines. Thanks to the internet, patients are becoming more empowered to make their own decisions on where to obtain their healthcare.

Bing Ads has now rolled out Upgraded URLs globally

20 Jan 2017 in

Bing Ads has now rolled out Upgraded URLs globally

Bing’s global roll out of upgraded URLs means that you will no longer need to tag new keywords when adding them to your Bing account.

How could the latest Google updates affect your business?

19 Jan 2017 in

How could the latest Google updates affect your business?

Mobile and local search have been the subjects of much discussion recently, and these new updates from Google certainly serve to reinforce their importance. However, they also pose a threat to call tracking and attribution, especially for Infinity clients that have carefully set up tracked phone...

How artificial intelligence is changing communications

18 Jan 2017 in

How artificial intelligence is changing communications

Though it was first thought of in the early 1300s, artificial intelligence is only just becoming an everyday reality. Most smartphones have some sort of virtual assistant, Xbox One can track human movement, and self-driving cars are now hitting the streets.

How communications will shape your 2017 business and marketing plans

12 Jan 2017 in

How communications will shape your 2017 business and marketing plans

2017 is finally here and as we celebrate the opportunity of a fresh start in our personal lives – what does this New Year mean for your business and your marketing strategy?

Virtual Reality: the next step for communications?

6 Dec 2016 in

Virtual Reality: the next step for communications?

In my recent talk at Integrated Live, ExCel London, I discussed how we’d moved from the stone age tablet to the iPad tablet in 5000 years. From Alexander Graham Bell’s phone to Mark Zuckerberg’s Facebook Messenger, we’ve come a long way since scratching on clay, and most of the progress has been in...

How motoring Millennials are transforming the automotive industry

23 Nov 2016 in

How motoring Millennials are transforming the automotive industry

It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently released the ‘Drive to Decide’ report, which suggests that, rather than destroying the industry, Millennials are...

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