News & Views

How does call tracking improve the customer experience?

11 May 2017 in

How does call tracking improve the customer experience?

By 2020, customer experience will overtake price and product as the key brand differentiator. In fact, it's estimated that 86% of buyers will pay more for a better customer experience.

3 Immediate Ways to Align Sales and Marketing in 2017

3 May 2017 in

3 Immediate Ways to Align Sales and Marketing in 2017

Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for marketers to track.

Accurately attributing your PPC leads

28 Apr 2017 in

Accurately attributing your PPC leads

The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.

7 ways that call tracking will improve your marketing campaigns

27 Apr 2017 in

7 ways that call tracking will improve your marketing campaigns

Your call data tells you so much more than just the number of people who are calling your business.

Who is behind the smartphone? An insight into mobile purchases

7 Apr 2017 in

Who is behind the smartphone? An insight into mobile purchases

Smartphones are quickly becoming an integral part of the product purchasing process. Most often, they are used for researching items online, rather than to enter the card details. Don't be fooled, though – the customer experience at this mobile stage has a huge impact on whether a sale takes place...

Infographic: Why travel businesses need call tracking to succeed

4 Apr 2017 in

Infographic: Why travel businesses need call tracking to succeed

If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to attract customers effectively. To do this, you need to know which marketing channels perform the best and yield the...

The smartphone revolution: buying habits

30 Mar 2017 in

The smartphone revolution: buying habits

Smartphones are changing the way we do everything, with 50% of Brits now reaching for their phone instead of their alarm clock in the morning.

Sales and marketing: coming together with call tracking

24 Mar 2017 in

Sales and marketing: coming together with call tracking

92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.

The challenges we share as marketing managers

16 Mar 2017 in

The challenges we share as marketing managers

As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.

Call intelligence can be transformational to your business. Contact us today.

+44 3892 2600

Get in touch

Subscribe to our newsletter *Required field

+44 3892 2600