News & views

5 Apr 2018 | 4 min read

Digital Marketing

Turning complaints back into customers: The tactical solutions contact centres need

“It’s estimated that by 2030 there will be over a trillion devices connected to the internet, that’s a lot of ways for people to complain.”

27 Mar 2018 | 6 min read

Marketing

The core strategies of curating winning customer journeys in finance

Picking the right financial service can be one of the biggest decision a customer makes with their money, especially if it’s tied to a house, car, child, holiday, or another lifelong...

19 Mar 2018 | 4 min read

Marketing

Seven steps to constructing the marketing departments of the future

Standing still is never an option, and nowhere is this truer than in marketing. A message that cuts to the core of the zeitgeist one day can be passé by the next news cycle. A social...

16 Mar 2018 | 4 min read

Digital Marketing

Six practical ways to turn your analytics team into the world’s best storytellers

The battle to get companies taking data and analytics seriously is long won. It's rare to find an enterprise business without a team of exceptionally smart analysts poring through...

15 Feb 2018 | 1 min read

News

Shine a spotlight on your marketing ROI with Infinity’s Intelligent Match update

The most simple method yet of assigning offline revenue to online marketing activity in your CRM, all the way down to the individual keyword.

29 Jan 2018 | 1 min read

PPC

Infinity and Bing Ads: uncover search campaign insights

Marketers investing in Bing Ads can now do so with full confidence that they have all the insights at hand to understand long-term customer journeys and maximise ROI on ad spend.

25 Jan 2018 | 4 min read

Digital Marketing

Revolutionising your contact centres with digital optimisation

The quality of service your contact centre provides to customers is a key differentiator in the conversion, retention, and onboarding of customers. As market expectations evolve,...

13 Nov 2017 | 3 min read

Marketing

How to Use Call Tracking to Evaluate & Improve Close Rates

Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.

8 Nov 2017 | 4 min read

News

A Day in the Life of... An SVP of Customer Success

In this series of short blogs, we take a look at the day to day lives of some of our key team members, as well as how Infinity is used in their day-to-day work. Michelle Garnham leads...