News & Views

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

11 Aug 2017 in

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint marketing sales funnel, and ideally increase calls that generate sales conversions and revenue.

The Real Future Of Artificial Intelligence

18 Jul 2017 in

The Real Future Of Artificial Intelligence

"AI is the new electricity! Electricity transformed countless industries; AI will now do the same." Andrew Ng, co-founder of Coursera, and Stanford AI Professor

3 Steps To Sculpting An Effective Customer Journey On Mobile

3 Jul 2017 in

3 Steps To Sculpting An Effective Customer Journey On Mobile

Global mobile usage is expected to pass 4.5 billion people by the end of next year, according to eMarketer1. It is therefore seen by many as the next great revenue channel to tap into, but Forrester reports that it currently only accounts for 9% of online sales (1.5% overall) in Western Europe2....

Google Attribution – Is It Enough For You?

29 Jun 2017 in

Google Attribution – Is It Enough For You?

The announcement of Google Attribution at Google Marketing Next is good news for every marketer who wants to understand where their customers have come from. But not every marketer is equal, and neither are their needs.

3 ways to achieve growth through attribution

27 Jun 2017 in

3 ways to achieve growth through attribution

Accurate multichannel attribution is critical to business growth. Why? Because this is how you gain the unique insight into the customer journey you need to help you attract more customers and retain those you already converted.

3 Negative Effects of Session Level Call Tracking

21 Jun 2017 in

3 Negative Effects of Session Level Call Tracking

The Big Differences between Session and Visitor Level Call Tracking and Why It Matters Here’s the quick answer:

What Does The Future Hold For Customer Centricity?

20 Jun 2017 in

What Does The Future Hold For Customer Centricity?

"A customer success team now needs to be a given at any tech company" - Michelle Garnham, SVP Customer Success, Infinity

Call Intelligence In The Digital Transformation Cycle

16 Jun 2017 in

Call Intelligence In The Digital Transformation Cycle

By 2019, the global spend on digital transformation technology will surpass $2.1 trillion1 according to the International Data Corporation. Moreover, a PwC survey indicates that 31% of companies2 globally are spending at least 15% of their revenue on digital investments, highlighting the paramount...

Google Attribution – does it solve the attribution problem?

5 Jun 2017 in

Google Attribution – does it solve the attribution problem?

When Google announced their intention to ‘solve the attribution problem’ for advertisers by moving away from the last-click attribution model last week at Google Marketing Next, the volume of chatter around the buzzword of attribution multiplied.

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