News & views

7 Jul 2019 | 5 min read

Marketing

How data-driven tech is the future of marketing

Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will...

29 Jun 2019 | 4 min read

Interviews

Miya Knights: The future of offline retail in a digital world

At Infinity, we strongly believe in the transformative power of conversations and the immense value they bring. In the world of retail, these conversations are absolutely crucial for...

17 Jun 2019 | 5 min read

Marketing

The science behind the o2o retail strategy

In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into...

15 Apr 2019 | 5 min read

Digital Marketing

The questions to ask when investing in martech

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest...

4 Apr 2019 | 3 min read

Marketing

Is your data-driven strategy outdated

The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a...

1 Apr 2019 | 4 min read

Marketing

What Metrics Matter In B2B Marketing | Infinity Tracking

At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving...

25 Mar 2019 | 5 min read

PPC

Best practices for building a perfect landing page for SEO and PPC

2019 is set to be the first year where over half of the world’s population accesses the Internet.1 With trillions of searches taking place every year, the value of investing in SEO...

20 Mar 2019 | 5 min read

PPC

PPC and Call Tracking : How can you increase results and lower costs?

When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.

24 Jan 2019 | 3 min read

PPC

The state of phone calls in the property market

The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to...