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24 Jan 2019 in PPC
The state of phone calls in the property market
The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to buy or rent. Being as informed as possible about how calls are coming in, what happens on them, and the impact...
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22 Jan 2019 in News
PPC Marketing to the over 50s
No business wants to miss out on a substantial, often untapped revenue source. Yet for those ignoring the over 50s in a breathless chase to capture the millennial zeitgeist, it’s an everyday occurrence. Unless there’s a very strong reason for them to adopt this approach, more fool them.
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22 Jan 2019 in Marketing
How to be customer obsessed using emotional intelligence
Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house, screaming through their letterbox kind of obsessed.
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21 Jan 2019 in Marketing
What can call tracking solve for agencies?
This is a guest post provided by our partners at Peaky Digital.
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8 Jan 2019 in Marketing
4 ways first time buyers want you to market to them
In 2018, first-time buyers accounted for more than half of the property market. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have engaged with the world far differently from their counterparts, Baby Boomers and Generation X. Therefore, they think...
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14 Dec 2018 in Marketing
What to do when your insurance customers go offline? [VIDEO]
One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request...
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13 Dec 2018 in News
How can energy companies reduce their call waiting times?
"Your call is important to us. Please remain on the line until an agent is available to take your call. We will be with you momentarily."
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12 Dec 2018 in News
What is Conversation Analytics?
Conversation Analytics is the ability to analyse the content of a phone call with the purpose of understanding what was discussed. This is done automatically in order to improve customer service, train phone agents, and understand the type of caller that certain marketing channels are attracting....
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29 Nov 2018 in Marketing
4 ways marketers can creatively use customer reviews
Think back to how you made the decision to buy your latest online purchase?
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