News & Views

Interview: AXA Partners UK & Ireland Head of Innovation

12 Nov 2018 in

Interview: AXA Partners UK & Ireland Head of Innovation

There’s unanimous agreement around just about every sector that innovation is needed across multiple areas. Nobody wants to be the Blockbuster of their industry, moving too slowly and getting killed off by a younger, more visionary competitor. But unless your pot of money, time, and talent is...

Tomorrows MarTech: The future’s bright, the future’s personal

25 Sep 2018 in

Tomorrows MarTech: The future’s bright, the future’s personal

Receiving a gift is a pleasant experience. Everyone loves a treat. But hand someone a personalised and specially crafted gift, you’ll be on the Christmas card list for years to come.

Is a chatbot your omnipresent employee?

5 Sep 2018 in

Is a chatbot your omnipresent employee?

During our childhood, many of us would spend all day with friends at school, get home, and then spend all night chatting again. Some would pick up the phone and twiddle the line between their fingers. Others would continue conversations using platforms like MSN Messenger and AIM chat.

Hey Siri! How can I make voice search my brand’s best friend’?

2 Aug 2018 in

Hey Siri! How can I make voice search my brand’s best friend’?

Ask yourself this:

The first steps to driving disruptive digital agility at scale

2 Jul 2018 in

The first steps to driving disruptive digital agility at scale

Whether your industry is property, the automotive sector, or even call tracking, leading boards at disruptive companies understand the importance of increased digitisation combined with a feverous obsession with customer centricity. But how is this done in practice?

Why do customers still call in the digital age?

18 Jun 2018 in

Why do customers still call in the digital age?

The internet has made life easier in many ways. Information is more readily available, purchases can be made at the click of a button, and communication can be seamless. Recent developments in online chat and machine learning has opened up new ways for businesses to connect with their customers....

Mindshare and Mazda interview: The road to a European Search Award

24 May 2018 in

Mindshare and Mazda interview: The road to a European Search Award

A major challenge for automotive marketers at major brands has always been understanding how their national campaigns and brand activity feeds potential customers into their local dealership partners. Moreover, knowing what activity is getting those customers to arrange a trip to a dealership where...

Four personalisation opportunities for optimising your customer journey

10 May 2018 in

Four personalisation opportunities for optimising your customer journey

At one point, personalisation in marketing was nothing smarter than putting a location in a banner ad, or a [Firstname] in an email subject line. Thankfully, times have moved on.

Bridge the gap: Is there a missing link at your contact centre?

11 Apr 2018 in

Bridge the gap: Is there a missing link at your contact centre?

Every time someone calls your contact centre for the first time, you know nothing more about them than their phone number. An IVR may help to perform some filtering, but you’re still in the dark with regards to where they came from, what they already know, and how they got there. Establishing this...

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