News & Views

21 Jan 2019 in Marketing

What can call tracking solve for agencies?

This is a guest post provided by our partners at Peaky Digital.

8 Jan 2019 in Marketing

4 ways first time buyers want you to market to them

In 2018, first-time buyers accounted for more than half of the property market. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have engaged with the world far differently from their counterparts, Baby Boomers and Generation X. Therefore, they think...

14 Dec 2018 in Marketing

What to do when your insurance customers go offline? [VIDEO]

One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request...

13 Dec 2018 in News

How can energy companies reduce their call waiting times?

"Your call is important to us. Please remain on the line until an agent is available to take your call. We will be with you momentarily."

12 Dec 2018 in News

What is Conversation Analytics?

Conversation Analytics is the ability to analyse the content of a phone call with the purpose of understanding what was discussed. This is done automatically in order to improve customer service, train phone agents, and understand the type of caller that certain marketing channels are attracting....

29 Nov 2018 in Marketing

4 ways marketers can creatively use customer reviews

Think back to how you made the decision to buy your latest online purchase?

12 Nov 2018 in Interviews

Interview: AXA Partners UK & Ireland Head of Innovation

There’s unanimous agreement around just about every sector that innovation is needed across multiple areas. Nobody wants to be the Blockbuster of their industry, moving too slowly and getting killed off by a younger, more visionary competitor. But unless your pot of money, time, and talent is...

25 Sep 2018 in Marketing

Tomorrows MarTech: The future’s bright, the future’s personal

Receiving a gift is a pleasant experience. Everyone loves a treat. But hand someone a personalised and specially crafted gift, you’ll be on the Christmas card list for years to come.

5 Sep 2018 in Digital Marketing

Is a chatbot your omnipresent employee?

During our childhood, many of us would spend all day with friends at school, get home, and then spend all night chatting again. Some would pick up the phone and twiddle the line between their fingers. Others would continue conversations using platforms like MSN Messenger and AIM chat.

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